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Brisbane Lions secure Snap Fitness sponsorship

Brisbane Lions secure Snap Fitness sponsorship
September 10, 2019

AFL club the Brisbane Lions has announced a partnership with Snap Fitness that will see the 24/7 gym chain become the Lions’ Official Membership Partner for their AFL and AFLW teams in 2020 and beyond.

Lions Chief Executive Greg Swann announced the two-year deal - that will see the Snap Fitness logo appear on all Lions membership collateral including membership packs, cards and polos - this morning at The Gabba. Making the announcement he was joined by Snap Fitness Asia Pacific Chief Executive Ty Menzies, Lions Women’s Chief Executive Breeanna Brock, Senior Coach Chris Fagan and Jarrod Berry.

Swann said the signing was a glowing endorsement of how far the Lions team has come on and off the field in the past 12 months, advising “we are thrilled a global, iconic brand like Snap Fitness, is keen to join the Lions Den.

“In 2019 our membership tally of 28,821 hit a 14-year high, so it’s fitting we have signed our first membership partner in five years.

“Snap Fitness are the right fit for our members.”

Snap Fitness have been an established, international brand for more than 15 years and boast more than one million members at their gyms across the world.

Menzies explained “we are excited to embark on this new partnership with the Brisbane Lions at a time when both businesses are poised for strong membership and network growth over the coming years and well positioned to support one another through this journey.

“There is naturally a good fit between both brands offering member based products, a community first approach and a passion for health, fitness and wellbeing. 

“With Snap Fitness’s national footprint, and a national consumer base with the Brisbane Lions we have a great opportunity to support each other’s growth strategy, nationwide.”

Due to the demand for AFL Finals Series tickets, Lions 2020 memberships have gone on sale early, with more than 1,000 members already signed on for next year.

Related Articles

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10th April 2019 - Orangetheory Fitness franchise takes on naming rights at Christchurch Stadium

12th March 2019 - New marketing strategies needed to drive ongoing growth of 24/7 gyms

4th March 2019 - Queensland Government looks to attract naming rights partner for the Gabba

31st January 2019 - New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’

8th April 2018 - IBISWorld shows that 24/7 budget gyms have transformed Australian fitness

31st August 2017 - Snap Fitness offers ‘less intimidating environments’ for older exercisers

10th July 2017 - Snap Fitness claim it is not responsible for PT’s actions in negligence lawsuit

3rd May 2017 - Plus Fitness partners with Suncorp Super Netball Series

22nd September 2016 - Snap Fitness threatens legal action over reporting of Futsalroo sacking

15th January 2016 - Plus Fitness secures Erebus Motorsport naming rights for 2016 Supercar Championship

24th December 2014 - Zap Fitness launches on national stage with Hobart Hurricanes sponsorship

23rd August 2013 - Brisbane Lions to relocate training and administration base to new elite facility

30th October 2012 - Snap Fitness celebrates 100th Club opening in Australasia

4th October 2010 - Snap Fitness plans for 200 clubs

20th November 2009 - Ticketmaster Seals New Deal with Brisbane Lions


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