Latest News

Back to Latest News back

 

Brand relaunch marks new era for Swim Australia

Brand relaunch marks new era for Swim Australia
November 13, 2014

Swim Australia - the learn-to-swim experts and national swim school authority - has re-positioned its branding, launching a new-look logo and emphasising its mission for Australians to be safer, smarter and stronger in the water.

At a launch event at Sydney’s Andrew (Boy) Charlton Aquatic Centre, Swim Australia revealed it’s revamped image showcasing a fluidly bold logo, vibrant brand colour palate, as well as powerful key and sub-brand messages.

Introducing the rebranding, Swim Australia Chief Executive Ross Gage explained “while our mission and our vision has remained strong, our practices have evolved (and) it is time for us to acknowledge our growth, and prepare for our truly exciting future.

“Not only are we passionate about reducing drowning deaths, but it’s our direct aim to also achieve ‘world’s best practice’ in everything we do.

“Ultimately, we want to ensure Australians become a safer, smarter, stronger nation of swimmers; and our brand, including our logo, is a direct reflection of this drive.”

The planning of this monumental accomplishment, took in excess of nine months, with input and guidance from a select group of swim school owners and operators, as well as the primary appointment of notable brand and re-positioning experts, Nutshell and WiteKite.

Gage added “without Nutshell’s Bryce Ott, and WiteKite’s Sophie Klaas and Gerson Guzman, we wouldn’t have been able to achieve such clarity in our brand, image and messaging.”

Swim Australia are the learn-to-swim experts and the leading parent body for swim schools.

Launched in 1997 by the Australian Swimming Coaches and Teachers Association (ASCTA), Swim Australia now boasts the country’s largest network of registered swim schools of around 600 nationwide. Each year these swim schools conduct around 20 million lessons to approximately 600,000 swimming families.

For more information go to www.swimaustralia.org.au

11th September 2014 - EMMA MCKEON JOINS THE SWIM AUSTRALIA TEAM 

26th November 2013 - SWIMSAFER WEEK TO COMBAT DROWNING DEATHS

4th November 2013 - PARENTS VALUE SWIMMING AND WATER SAFETY LESSONS ABOVE OTHER OUT-OF-SCHOOL ACTIVITIES 

5th June 2013 - SWIM AUSTRALIA AWARDS TOP SWIM SCHOOLS 

13th August 2012 - SWIM AUSTRALIA LAUNCHES ACCREDITATION INITIATIVE FOR AUSTRALIAN SWIM SCHOOLS

13th August 2012 - SWIM AUSTRALIA LAUNCHES ACCREDITATION INITIATIVE FOR AUSTRALIAN SWIM SCHOOLS

1st September 2010 - INTERNATIONAL RECOGNITION FOR ASCTA CHIEF EXECUTIVE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business