Latest News

Back to Latest News back


Blue Fitness parts with Australian distribution of Star Trac equipment

Blue Fitness parts with Australian distribution of Star Trac equipment
April 6, 2014

The distribution of Star Trac’s industry leading range of commercial fitness equipment in Australia is to move from Blue Fitness to a new entity headed by entrepreneur Adam Lewitt   - with Blue Fitness retaining Star Trac distribution rights in New Zealand.

Blue Fitness has managed significant growth in Star Trac’s market share since becoming the brand’s Australian distributor in 2011. During this time, Star Trac equipment has been installed in fitness clubs, aquatic and recreation centres, military and security installations and educational establishments, with notable clients including Fitness First, Fit n Fast, Crunch, UFC Gym Australia, Monash University and the Australian Federal Police.

In 2013, Wollongong-based Lewit partnered with Ben Davies, owner of the Blue Leisure Group of companies, which includes Blue Fitness. Over the following 12 months, the pair have worked together building a strong team and further developing the Star Trac brand in Australia.

With Lewit now acquiring the full Australian distribution rights for Star Trac, he explains “this is a massive opportunity to distribute a premium brand in new markets.

“We have a team in place to continue the growth of the Star Trac brand in Australia, building on the foundations built by Blue Fitness.”

Backing the change, Star Trac Asia Pacific Director of Sales Steve Jones states “I am truly excited by this opportunity for really strong growth in the sales of Star Trac equipment.

“With Adam having had a stake in the distribution of Star Trac equipment over the past year I have huge confidence in Adam and his team continuing our growth.”

Beyond this change, Ben Davies will continue to head the Blue Leisure Group across Australia and New Zealand which has consulting, finance and equipment distribution companies based in Auckland and Melbourne. Among Blue Leisure Group interests, Blue Fitness will remain as the distributor for Star Trac and Spinning in New Zealand, along with the New Zealand distribution of Hoist Fitness products and will also concentrate on distributing Peak Pilates in Australia.

Davies explained “I am delighted to have completed the sale of the Star Trac business in Australia” adding that he looked forward to concentrating on his other businesses. 

Looking to the future of Star Trac in Australia, Steve Jones adds “I’m extremely excited about the opportunity to work with Adam and his team to grow this huge business opportunity in the Australian market.”

Adam Lewit is also looking forward to the opportunity, concluding “for a long time the equipment conversation has been about the ‘big four’, I want to now make that a ‘big five’.”

The announcement of the transition was made at the 2014 Australasian Fitness & Health Expo.

Star Trac can be contacted on 1300 258 358, E:,  and at

Blue Fitness/Peak Pilates can be contacted on E:

In New Zealand, Blue Fitness can be contacted on 09 845 0035, E:

Related Articles

10th March 2014 - Star Trac introduces re-engineered Treadclimber

16th March 2011 - Star Trac Changes Present Opportunities for Blue Fitness

27th January 2011 - Blue Fitness Excited by Star Trac Changes

22nd December 2010 - Turbulent Times for Star Trac

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more




Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business