Latest News

Back to Latest News back


Blue Fitness parts with Australian distribution of Star Trac equipment

Blue Fitness parts with Australian distribution of Star Trac equipment
April 6, 2014

The distribution of Star Trac’s industry leading range of commercial fitness equipment in Australia is to move from Blue Fitness to a new entity headed by entrepreneur Adam Lewitt   - with Blue Fitness retaining Star Trac distribution rights in New Zealand.

Blue Fitness has managed significant growth in Star Trac’s market share since becoming the brand’s Australian distributor in 2011. During this time, Star Trac equipment has been installed in fitness clubs, aquatic and recreation centres, military and security installations and educational establishments, with notable clients including Fitness First, Fit n Fast, Crunch, UFC Gym Australia, Monash University and the Australian Federal Police.

In 2013, Wollongong-based Lewit partnered with Ben Davies, owner of the Blue Leisure Group of companies, which includes Blue Fitness. Over the following 12 months, the pair have worked together building a strong team and further developing the Star Trac brand in Australia.

With Lewit now acquiring the full Australian distribution rights for Star Trac, he explains “this is a massive opportunity to distribute a premium brand in new markets.

“We have a team in place to continue the growth of the Star Trac brand in Australia, building on the foundations built by Blue Fitness.”

Backing the change, Star Trac Asia Pacific Director of Sales Steve Jones states “I am truly excited by this opportunity for really strong growth in the sales of Star Trac equipment.

“With Adam having had a stake in the distribution of Star Trac equipment over the past year I have huge confidence in Adam and his team continuing our growth.”

Beyond this change, Ben Davies will continue to head the Blue Leisure Group across Australia and New Zealand which has consulting, finance and equipment distribution companies based in Auckland and Melbourne. Among Blue Leisure Group interests, Blue Fitness will remain as the distributor for Star Trac and Spinning in New Zealand, along with the New Zealand distribution of Hoist Fitness products and will also concentrate on distributing Peak Pilates in Australia.

Davies explained “I am delighted to have completed the sale of the Star Trac business in Australia” adding that he looked forward to concentrating on his other businesses. 

Looking to the future of Star Trac in Australia, Steve Jones adds “I’m extremely excited about the opportunity to work with Adam and his team to grow this huge business opportunity in the Australian market.”

Adam Lewit is also looking forward to the opportunity, concluding “for a long time the equipment conversation has been about the ‘big four’, I want to now make that a ‘big five’.”

The announcement of the transition was made at the 2014 Australasian Fitness & Health Expo.

Star Trac can be contacted on 1300 258 358, E:,  and at

Blue Fitness/Peak Pilates can be contacted on E:

In New Zealand, Blue Fitness can be contacted on 09 845 0035, E:

Related Articles

10th March 2014 - Star Trac introduces re-engineered Treadclimber

16th March 2011 - Star Trac Changes Present Opportunities for Blue Fitness

27th January 2011 - Blue Fitness Excited by Star Trac Changes

22nd December 2010 - Turbulent Times for Star Trac

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism



Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues



AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness


Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks



Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business