Latest News

Back to Latest News back

 

Blue Fitness Excited by Star Trac Changes

Blue Fitness Excited by Star Trac Changes
January 27, 2011

Blue Fitness Australia Managing Director Emmett Williams says he is excited about the recent change of ownership of the fitness brand, Star Trac.

In a statement Williams explained that "the purchase by Core Industries gives Star Trac huge manufacturing advantages going forward. Now that the company is well capitalised, Star Trac is in a position to continue the innovation it has been renowned for and exit the period of consolidation that hallmarked 2010 for many within the global manufacturing industry."

Unisen Inc., the original owner of Star Trac, began operation in 1988 and, over the last decade, became the fastest growing brand in international fitness manufacturing according to IHRSA studies. Williams says this strategy, in conjunction with the Global Financial Crisis, meant a "changing of the guard" was required.

Assets of Star Trac were acquired in 2010 and are now owned by Michael Bruno's company, Core Industries. In an effort to further stabilise the company Bruno decided in November of 2010 to take the company through the process of 'Assignment for the Benefit of Creditors'.

Williams explains "Michael Bruno is a well established figure in the trans-global manufacturing of high quality fitness equipment and has an impeccable relationship world-wide.

"On the coalface, nothing has changed, and our customers have not been greatly affected, if at all."

Star Trac and its global distributors, including Blue Fitness have noted that all warranties, purchase orders, and customer related agreements have been assigned to Core industries and will be honoured.

Williams adds that "looking forward into 2011, Star Trac has a number of new product updates and releases commencing at the annual IHRSA Trade show in San Francisco and will be shown for the first time in the Southern Hemisphere at FILEX in April."

Meanwhile, Star Trac and Mad Dogg Athletics, creator of the Spinning line of kit, have extended their partnership by signing an additional 10-year co-marketing agreement.

As a result of the deal, the two companies will collectively market and distribute Spinner bikes and Spinning programming and education worldwide while Star Trac will remain the exclusive commercial equipment provider for the Spinner line of bikes.

Click here to contact Blue Fitness NZ via their entry in the Australasian Leisure Management Supplier Directory.

Image: The eSpinner from Star Trac Mad Dogg Athletics.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business