With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
Blue Fitness Excited by Star Trac Changes
Blue Fitness Australia Managing Director Emmett Williams says he is excited about the recent change of ownership of the fitness brand, Star Trac.
In a statement Williams explained that "the purchase by Core Industries gives Star Trac huge manufacturing advantages going forward. Now that the company is well capitalised, Star Trac is in a position to continue the innovation it has been renowned for and exit the period of consolidation that hallmarked 2010 for many within the global manufacturing industry."
Unisen Inc., the original owner of Star Trac, began operation in 1988 and, over the last decade, became the fastest growing brand in international fitness manufacturing according to IHRSA studies. Williams says this strategy, in conjunction with the Global Financial Crisis, meant a "changing of the guard" was required.
Assets of Star Trac were acquired in 2010 and are now owned by Michael Bruno's company, Core Industries. In an effort to further stabilise the company Bruno decided in November of 2010 to take the company through the process of 'Assignment for the Benefit of Creditors'.
Williams explains "Michael Bruno is a well established figure in the trans-global manufacturing of high quality fitness equipment and has an impeccable relationship world-wide.
"On the coalface, nothing has changed, and our customers have not been greatly affected, if at all."
Star Trac and its global distributors, including Blue Fitness have noted that all warranties, purchase orders, and customer related agreements have been assigned to Core industries and will be honoured.
Williams adds that "looking forward into 2011, Star Trac has a number of new product updates and releases commencing at the annual IHRSA Trade show in San Francisco and will be shown for the first time in the Southern Hemisphere at FILEX in April."
Meanwhile, Star Trac and Mad Dogg Athletics, creator of the Spinning line of kit, have extended their partnership by signing an additional 10-year co-marketing agreement.
As a result of the deal, the two companies will collectively market and distribute Spinner bikes and Spinning programming and education worldwide while Star Trac will remain the exclusive commercial equipment provider for the Spinner line of bikes.
Click here to contact Blue Fitness NZ via their entry in the Australasian Leisure Management Supplier Directory.
Image: The eSpinner from Star Trac Mad Dogg Athletics.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!