AusLeisure

After carrying out extensive market research on what guests want from a loyalty program, BIG4 Holiday Parks have recently relaunched their BIG4 Loyalty Club, rewarding guests with accommodation discounts for each stay as well as special offers from more than 600 partners.

BIG4 Holiday Parks Chief Executive Ray Schleibs says the refreshed program will provide increased value to the BIG4 Loyalty Club members, rewarding them for their ongoing support of the group, stating "we really wanted to create a Loyalty Club that rewards guests that choose to stay with BIG4 frequently and one that differentiates us from the rest of the market.

"So far we've had great feedback from guests who are reaping the rewards of bigger discounts and great deals with our program partners."

The refreshed scheme offers two levels of BIG4 Loyalty Club membership, blue and gold.

Existing and new members are given blue status which entitles them to a 10% discount on accommodation up to $40 per stay. For every night stayed at a BIG4 Holiday Park, Loyalty Club members earn status credits and will be upgraded to a gold membership once they reach 100 status credits. Members will earn one status credit for every site night and four status credits for every cabin night at one of BIG4's 180 Holiday Parks.

Upon reaching gold status, BIG4 Loyalty Club members will receive an uncapped 10% discount for each BIG4 stay. Well worth the joining fee of $50 for new members and $40 for renewing members. Each membership is valid for two years giving plenty of time to build up status credits to become a gold member.

It hasn't taken long for the some avid travellers to reach gold status, with Jared Brealey of Adelaide claiming the title of BIG4's first Gold Loyalty Club Member this month. Jared chalked up most of his status credits staying in Melbourne and Geelong for work and says the friendly staff and great service keep him coming back.

Brealey explained "I spend a lot of time in BIG4 parks and the staff are always so friendly and helpful which makes the park's a home away from home."

Another new gold member, Ian Such, has built up his status credits enjoying retirement by travelling across the country on long road trips with his wife. A BIG4 Loyalty Club member since 2011, Such also credits his loyalty to the BIG4 group for outstanding service as well as the partner benefits for Loyalty Club members.

He adds "we always seek out BIG4's on our travels because we know we can expect great service, friendly staff and beautiful parks with impressive facilities."

If, at any time, guests want to check how many credits they have, where they have stayed and what special offers are available through the extensive BIG4 partnership deals, guests can log onto their own members page in the secure dedicated section of the BIG4 website.

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