Latest News

Back to Latest News back

 

BetEasy named exclusive AFL gambling partner

BetEasy named exclusive AFL gambling partner
December 4, 2014

Online betting company BetEasy has reached a long-term deal to become the official betting partner of the AFL.

BetEasy replaces Tabcorp’s TAB as the AFL’s betting partner in a five-year deal, which will run from 2015 to 2019.

Financial terms of the deal have not been disclosed, but Melbourne newspaper The Age suggested that BetEasy will pay the AFL $10 million annually.

BetEasy will gain exposure from signage at AFL games along with advertising on the league’s website and its other digital platforms.

The company will benefit from negotiating separate sponsorship agreements with AFL broadcasters Foxtel and Seven West Media, although it has declined to provide live streaming of AFL matches on its website - a service TAB provided during the 2014 season.

BetEasy owner Matt Tripp told The Age "it shows we're very serious and we're here to stay and we're delighted to align ourselves with what we think is Australia's biggest sport.

"We beat out some of the big European wagering firms and I think that is important to note.

"All our profits will stay here in Australia, so I hope punters will come to us for that reason."

Related Articles

26th October 2014 - Alcohol, fast food and gambling dominate Aussie sport

18th January 2014 - Alcohol brands defend sports sponsorships

14th May 2013 - ICSS calls for a multinational, multiagency approach to monitoring betting in sport

2nd March 2011 - IOC’s Rogge: Sport should share gambling revenues


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business