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Following the remarkable success of its 2019 event on the Gold Coast, SportAccord has announced that the Chinese capital of Beijing will be the host city for the 18th edition of SportAccord.

Welcoming the hosting, which will take place from 19^th to 24th April 2020. Chen Jining, Mayor of Beijing and Executive President of Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, stated “hosting the 2020 SportAccord Convention will promote the sports development in Beijing and China at large, further Beijing’s exchanges and cooperation with the international sports community, boost the preparations for the 2022 Winter Olympics and Paralympics, and contribute to the development of world sports.

“SportAccord shows its trust for my city by hosting 2020 SportAccord Convention in Beijing. We will fully explore the strengths of the city and deepen cooperation with the SportAccord and International Sports Federations to ensure the Convention is a fruitful event.”

With many high-profile events on the horizon such as the 2019 FIBA Basketball World Cup and the Beijing 2022 Winter Olympic and Paralympic Games, Beijing is seen as the perfect host city for SportAccord at this time.

Francesco Ricci Bitti, Executive Committee Member of SportAccord commented, “coming back to Beijing after a period of 12 years is a very exciting prospect for SportAccord and the international sports federations. The global sports landscape has experienced extraordinary change since 2007. Technologies and social media have helped to transform the business of sport and it has never been easier to reach billions of fans - in seconds.”

According to a recent Mintel Report (4th July 2018), China’s sports participation market is fast-growing and estimated to have reached RMB 109.8 billion in 2017, with a year-on-year growth rate of 14.2%. The market is forecast to reach RMB 207.5 billion in 2022.

Ricci Bitti went on to say “consumer interest for sport in China continues to grow rapidly. Needless to say, the commercial opportunities in every channel are vast – for stakeholders, fan engagement, media and much more. Hosting SportAccord 2020 in Beijing could not come at a better time.”

A six-day event, the World Sport & Business Summit is the leading platform for key decision-makers in sport and industry to meet, network and strategically shape global, regional and national agendas.

SportAccord comprises a three-day exhibition; a varied conference programme to include the Summit, CityAccord, LawAccord, MediaAccord and HealthAccord; a Sports Festival; and over 20 key social events, which form part of the SportAccord Official Programme.

One of the six ancient cities in China, Beijing is the nation’s economic, political and cultural centre. It serves as the main transportation hub for Northern China with frequent flights and an excellent infrastructure, making it easy for delegates to reach Beijing.

SportAccord brings together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.

SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

These stakeholders include: ASOIF (Association of Summer Olympic International Federations), and AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and GAISF (Global Association of International Sports Federations) and Associate Members. SportAccord receives the full support of the International Olympic Committee.

Click here for more information in SportAccord 2020 the Australasian Leisure Management industry calendar.

Images: Beijing's National Stadium (top) and Francesco Ricci Bitti (middle).

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