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Behind the scenes in transforming the ‘most liveable’ city to the ‘most visitable’

Behind the scenes in transforming the ‘most liveable’ city to the ‘most visitable’
May 5, 2017

With Melbourne a repeat winner of awards recognising it as the most liveable city in the world, visitor marketing agency Destination Melbourne is working behind the scenes with the tourism industry to make the city the ‘most visitable’.

How Destination Melbourne and its partners have set out to create a seamless and enjoyable visitor experience that also creates a positive impact on the destination’s economy, environment and community, will be explored at the Melbourne LIVE Tourism Forum on 15th June 2017.

The Melbourne LIVE Tourism Forum will delve into these pressing issues and more on 15 June 2017. Now in its second year, the full-day conference boasts a program of globally recognised speakers presenting on sustainability, business resilience and smart leadership.

Introducing the event, Destination Melbourne Chief Executive Laura Cavallo explains “this year’s theme is titled ‘Think About It’, and encourages industry leaders to consider the impact of our industry on destination and plan for wise growth.”

 As Melbourne’s independent tourism organisation, Destination Melbourne offers a range of industry development initiatives that empower Melbourne’s visitor industry to excel.

This year the headline speakers at Melbourne LIVE are Former Lonely Planet Chief Gus Balbontin, 2016 Keynote speaker of the year – Dr Jason Fox, Planet Ark co-founder and Sky News Smart Money presenter Jon Dee and international keynote speaker Signe Jungersted from Wonderful Copenhagen. Signe will present key insights from their bold new tourism strategy which is titled ‘The End of Tourism As we Know it’.

Melbourne LIVE is supported by Principal Partner, Transport for Victoria and held at the RACV City Club. Tickets are only $395.

Click here for details on Melbourne LIVE in the Australasian Leisure Management industry Calendar.

Testimonials from Melbourne LIVE 2016

“Speakers were of high calibre and planted thought provoking seeds.” 
Brendan Sanders, Melbourne Cricket Club

“The whole day was superbly organised. From the online surveys to the speakers to the extra activities (silent disco) to the networking - it was an awesome day!” 
Narelle Needham, Tourism Greater Geelong and the Bellarine

“Great content and blend of speakers. Just do the same again and I'll be there”
Tim Bracher, Yarra River Business Association

19th October 2016 - LOCAL RESIDENTS A KEY DRAWCARD FOR MELBOURNE VISITATION

18th August 2016 - MELBOURNE MAINTAINS STATUS AS ‘WORLD’S MOST LIVEABLE CITY’

26th July 2016 - VICTORIA AIMS FOR $36.5 BILLION TOURISM SECTOR BY 2025

29th April 2016 - DESTINATION MELBOURNE INTRODUCES NEW LIVE TOURISM FORUM

24th June 2014 - PLACES AND OPEN SPACES IDENTIFIED AS THE KEY TO A BETTER MELBOURNE


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