Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
BCCI doubles value of Indian Premier League sponsorship with Pepsi deal
The Board of Control for Cricket in India (BCCI) has announced that PepsiCo will become the new title sponsor of the Indian Premier League (IPL), with a new five-year deal worth double the amount paid by the Twenty20 competition's inaugural sponsor DLF.
The BCCI revealed that it had received two eligible bids for the rights, with the soft drinks giant triumphing with an offer of Rs3.968 billion (US$72 million) for the five seasons commencing in 2013.
The BCCI began its search for a new title sponsor for the IPL after DLF announced in August that it would not seek to extend its lucrative contract.
Announcing the sponsorship BCCI Marketing Committee Chairman Dr Farooq Abdullah stated "the BCCI is very pleased to welcome PepsiCo as a central partner of the IPL. The value of the winning bid reflects the growth and success of the IPL."
The involvement of DLF, India's largest real estate company, was among the many big-money deals sealed by former IPL chairman Lalit Modi ahead of the League's launch in 2008. However, after investing Rs2 billion ($36.3 million) over the five-year duration of the contract, DLF Group Executive Director Rajeev Talwar said that the company had elected to move its sponsorship budget into other sports.
The BCCI's improved deal with Pepsi has been announced while many commentators are suggesting that the IPL's brand has deteriorated amid falling television ratings and controversies within the League.
India's Business Standard newspaper reports that telecommunications firm Airtel was the other bidder in contention for the title sponsorship, adding that BCCI officials had expected to quadruple the fee it received from DLF.
IPL Governing Council Chairman Rajeev Shukla added "PepsiCo are one of the largest sponsors in world sport and we look forward to working with them over the next seasons. I would also like to take this opportunity to thank DLF for its confidence in the IPL to become the league's first title sponsor in 2008."
27th September 2012 - PROFITS DOUBLE IN INDIAN CRICKET
1st October 2010 - INDIAN CRICKET CUTS LINKS WITH LALIT MODI
30th September 2008 - IPL FIRST YEAR FIGURES ANNOUNCED
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!