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Baby boomers drive demand in New Zealand fitness market

Baby boomers drive demand in New Zealand fitness market
August 23, 2017

New Zealand is seeing a substantial increase in demand from ageing members of the population for fitness, exercise and personal trainers, according to Exercise Association of New Zealand (ExerciseNZ) Chief Executive Richard Beddie.

Highlighting universal acknowledgement that exercise is essential as people age, Beddie sees a growing number of industry providers catering for the ageing market, something that was rare 15 years ago.

He also draws attention to work being undertaken by Waikato University health and behaviour doctoral candidate Wendy Sweet, whose research shows that today’s ageing population, especially in the developed world, have many advantages over previous generations – not least access to research into ways to stave off age-related conditions.

Beddie (pictured below) says Baby Boomers who have not yet retired are in an excellent position to take advantage of significant positive benefits of exercise as well as increase both their life expectancy and their enjoyment of their later years.

Acknowledging that people want to live better and longer, by being active now, Beddie advises “we believe the key message should be regardless of age, start now. Because even people who are already in the older age demographic, starting now will have huge benefits, and the corollary of that is the earlier the better. People should think of exercise as their body’s retirement savings system - the sooner people start, and the more they do, the better they will be.

“The key thing in starting now is do so in manageable micro-steps. In many cases finding an activity that the person enjoys is key, be it dancing, tai chi, yoga, Pilates or going to the gym. While there is a lot of information and guidelines about how much activity to do, in the short term the focus should be on forming a habit of being active - and using this to build towards long-term regular exercise.”

Beddie says hundreds of New Zealand’s personal trainers, gyms and fitness facilities are seeing a surge in older people seeking to get fitter.

He adds “ExerciseNZ is excited that there has never been so much interest in how Kiwis are ageing. With the last of the Baby Boomers heading into retirement over the next decade, they are not only the next generation of older people but they will be the fittest ever in our country’s history.”

New Zealand’s best trainers and gyms will be recognised for their achievement at the Exercise NZ awards 2017 in Auckland on 25th November.

26th July 2017 - NEW ZEALAND’S FITNESS PROMOTION NEEDS TO MOVE BEYOND SLOGANS

11th July 2017 - GENETICS A GAME CHANGER IN GETTING NEW ZEALANDERS FITTER

27th June 2017 - ENTRIES OPEN FOR 2017 NEW ZEALAND EXERCISE INDUSTRY AWARDS 

21st June 2017 - YOGA A KEY PART OF NEW ZEALAND’S GROWING EXERCISE PARTICIPATION 

29th March 2017 - STUDY SHOWS HIIT THE BEST EXERCISE FOR ANTI-AGEING 

23rd March 2017 - NEW ZEALAND CHILDREN BENEFIT FROM PLAY.SPORT INITIATIVE

28th November 2016 - EXERCISE INDUSTRY AWARDS RECOGNISE NEW ZEALAND’S MOST ENERGETIC PROFESSIONALS 

10th October 2016 - HEALTHY FAMILIES NZ HAVING A POSITIVE IMPACT 

23rd August 2016 - EXERCISENZ RELEASES GUIDELINES ON MANAGEMENT OF UNSUPERVISED FITNESS FACILITIES

19th August 2016 - EXERCISENZ ISSUES HEALTH AND SAFETY GUIDE FOR FITNESS OPERATORS

26th April 2016 - RULES FOR MANAGING PERSONAL TRAINERS FOR PROFIT AND PERFORMANCE 

29th January 2016 - CHILDHOOD OBESITY RATES TO SOAR WITHOUT URGENT GOVERNMENT INTERVENTION 

20th December 2013 - NEW ZEALAND SENIORS URGED TO GET ACTIVE

26th April 2012 - AGEING POPULATION PRESENTS OPPORTUNITES FOR FITNESS CLUBS

18th September 2009 - BABY BOOMERS SHOULD LIVE LIKE ATHLETES 


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We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

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