Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Average cost of gym memberships $65 a month
A survey of more than 800 gym members found the average cost of fitness club membership to be $65 per month, with adults aged in their 30s spending the most ($70).
Conducted by consumer research and ratings company Canstar Blue as part of their annual industry survey of overall customer satisfaction in an annual industry survey, the research also looked at whether members felt this cost represented good value for money.
Here the survey found that:
• 74% of gym members believe their membership has helped them achieve their personal goals (whether it be general fitness, weight loss or muscle gain).
• 52% of gym members say they don’t go to the gym as much as they thought they would when they joined.
• 57% of gym members have tried more than one gym chain in a bid to find the best one for their needs.
The survey also reported “there’s no doubt that an encouraging atmosphere can help you on your path to healthier living, but working out in front of other people can also be quite daunting.
“Our survey found that 31% of adults find it embarrassing, while 22% of respondents have felt pressured into buying extra items at the gym, like protein supplements or personal training sessions.
“This emphasises the importance of doing your research and finding a gym chain that best reflects your character and workout preferences.”
What members look for in a gym
Canstar Blue found that gymgoers fall into several different categories, including those who simply like to get their head down on the cross-trainer or treadmill, and those who like to socialise with other members and spend more time talking than pumping iron.
Key factors in member satisfaction (listed in order of importance):
1. Equipment & facilities
2. Value for money
3. Staff availability
4. Social atmosphere
5. Flexibility and perks of membership
6. Personal training
7. Group fitness classes
Canstar Blue added “clearly, there are a lot of factors for the gym chains to get right if they are going to keep their members happy.”
What members don’t like
The Canstar Blue found the main things that annoy fitness club members to be:
• Overcrowding (not being able to use equipment): 48%
• People not using a towel (making equipment sweaty): 36%
• The gym being smelly or untidy: 32%
• People not replacing or resetting equipment: 31%
• Dirty or smelly changing and shower facilities: 30%
• Loud grunting from people working out: 24%
• People showing off (e.g. flexing muscles): 22%
• People looking at me: 16%
• The music or TV choices: 16%
• People talking to me: 10%
Just 13% of gym members said they have no pet hates, while 4% cited other reasons for getting them worked up.
Canstar Blue concluded “at the end of the day, it’s hard to get the most out of your gym membership if you’re not completely happy and comfortable in your surroundings.
“If you’re looking to join a gym for the first time, or considering switching to a new one, we hope our customer ratings provide helpful.”
25th September 2015 - CITYFITNESS RECOGNISED FOR DELIVERING NEW ZEALAND’S MOST SATISFIED GYM CUSTOMERS
6th August 2015 - IS THE FITNESS INDUSTRY TURNING PEOPLE OFF EXERCISE?
3rd December 2011 - FOCUS ON GOOD MANNERS IN THE GYM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…read more
Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!