Australia’s tourism accreditation program reveals new branding

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Australia’s tourism accreditation program reveals new branding

August 4, 2019

Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program has been re-branded.

Aiming to “better promote” tourism businesses, the new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool, paired with new, modern branding to promote stakeholders’ status as a Quality Tourism Accredited Business.

A statement announcing the new branding advises “the Quality Tourism Framework enables you to develop your business from start-up through to niche markets and international trade channels, in order to develop a sustainable tourism business that can compete and prosper.”

The new branding will be issued to Quality Tourism Accredited, Star Rated and Award-winning businesses at the start of 2019/20, in time for a consumer marketing campaign.

The Program is managed by the Tourism Council WA.

Click here for more information.

Image: Camel tours on Broome's Cable Beach.

23rd April 2019 - New Qualmark Awards to recognise exceptional New Zealand visitor experiences

2nd April 2019 - 2019 Australian Regional Tourism Convention to be staged in Devonport

3rd March 2019 - Prominence of Quality Tourism Accredited Businesses at the 2018 Australian Tourism Awards

2nd March 2019 - Industry welcomes commitment to the Quality Tourism Framework

2nd March 2019 - Irwins named industry legends at Tasmania-hosted Australian Tourism Awards as Labor’s Albanese pledges Quality Tourism Framework funding

18th January 2019 - Tourism Accreditation Program to rebrand in 2019

2nd November 2018 - Tourism Council WA calls for change in Western Australian tourism activity

1st March 2018 - Australian Tourism Accreditation Program dominates Tourism Awards

3rd August 2016 - Australian Regional Tourism Network to research local government spending in tourism

7th February 2016 - Accredited businesses sweep winners list at National Tourism Awards

7th April 2015 - NSW and Queensland tourism bodies back Australian Tourism Accreditation Program

2nd July 2014 - Federal Government scraps tourism quality assurance scheme commitment

30th March 2013 - Delivering higher quality experiences for Chinese Visitors

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