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Australia’s Golden Outback promotes 21 Epic Road Trips across Western Australia
Western Australia’s Golden Outback is currently being promoted by highlighting the opportunities to explore the State’s vast and diverse region via 21 epic road trips.
The Gold Region Tourism Organisation Inc (GRTO) trading as Australia's Golden Outback was established in early 2004 following the development of the “New Concept for State Tourism” by the Western Australian Tourism Commission.
Western Australia’s Golden Outback, an area covering 54% of the State, stretches from the rugged red earth of Mt Augustus in the Gascoyne-Murchison region - the world’s largest monolith twice the size of Uluru, to the sweeping snow-white beaches of Esperance, Fitzgerald Coast and the South Coast with captivating scenery that bursts with colour during wildflower season in spring.
At the very heart of Western Australia’s Golden Outback lies the modern mining hub of Kalgoorlie and the Goldfields, offering fascinating insights into the history and heritage of the wild gold rush days. To the west in the Wheatbelt, visitors can be rewarded with views of picturesque rolling farmland dotted with rural townships and a giant public art trail of colourful silos, and the famous Wave Rock.
Launching the Road Trip Country campaign, Australia’s Golden Outback Chief Executive, Marcus Falconer believes that Coronavirus has completely changed our travel habits and notes “the road trip has never been more popular and with so many diverse roads trips for travellers to choose from, the Golden Outback really is Road Trip Country.
“There are 21 different itineraries from one-hour road trips to 15-day adventures and everything in between. It’s an exciting prospect to jump in the car with family or friends to explore somewhere new - there’s a fantastic feeling of freedom that you only get on an epic road trip.
“Not only does it support our tourism businesses, but a road trip through WA's Golden Outback is a really awesome holiday – there are things you’ll experience that you can’t experience anywhere else in the world.
“There’s the world’s largest open air gallery featuring 51 sculptures by Anthony Gormley on the salt flats of Lake Ballard, the striking bubble gum pink coloured Lake Hillier near Esperance, the history and heritage of the 1800s gold rush era from Meekathara to Norseman and of course, simply the untouched rugged beauty of the vast outback.”
Falconer said that tourism operators are looking forward to welcoming holiday-makers from WA as well as from interstate once the state border reopens.
The 21 Epic Road Trips consist of:
1. Road to the Rock
2. Canning Stock Route
3. Kingsford Smith Mail Run
4. Wool Wagon Pathway
5. Miners Pathway
6. Golden Quest Discovery Trail
7. The Outback Way
8. Norseman Heritage Trail
9. Gunbarrel Highway
10. Anne Beadell Highway
11. Leonora Loop Trails
12. Public Silo Trail
13. Golden Pipeline Heritage Trail
14. Granite and Woodlands Discovery Trail
15. Wheatbelt Way
16. Wildflower Way
17. Pathways to Wave Rock
18. The Holland Way and the John Holland Track
19. Road to Esperance
20. Ravensthorpe Ranges
21. Great Ocean Drive
Images: Goldfields sunset (top), Mount Augustus (centre, courtesy of Rob Mulally/Georgia Rickard) and Lucky Bay in Esperance (below, courtesy of Jarrad Seng).
23rd June 2020 - Outback tourism attractions to share in $3 million of funding
21st June 2020 - Northern Territory Government awards Aboriginal Tourism Grants
16th June 2020 - ATIC’s COVID Clean Program embraced by Tourism Industry
16th June 2020 - Australian tourism suffers 99.7% fall in international arrivals
12th June 2020 - Insurance refusals impacting adventure tourism operators
12th June 2020 - Rockhampton’s new $31.5 million Museum of Art to drive tourism
5th February 2020 - Tourism WA supports industry impacted by coronavirus
4th October 2019 - ATEC launches program for WA tourism operators hosting Japanese visitors
4th August 2015 - Inaugural WA Tourism Conference brings sectors together
9th August 2013 - WA tourism funding U-turn to hit jobs
27th February 2012 - Emergency funding demanded to rescue WA tourism
21st May 2011 - ATEC praises ‘remarkable’ WA Tourism Budget
16th March 2011 - WA tourism icons added to National Landscapes program
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