METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Australians wasting $1.8 billion a year on unused gym memberships
With more than one in five Australian adults having a gym membership, new reports suggest that 27% of fitness club members visit less than once a week.
A poll for news.com.au also shows that about 553,000 Australian fitness club members don’t even go once a month, while 56% go at least twice a week
For those that are infrequent visitors, their wasted fees add up to a staggering $1.8 billion, according to finder.com.au.
Commenting on the findings, Latrobe University Centre for Sport and Social Impact Director Matthew Nicholson told news.com.au it was unsurprising so many didn’t use their memberships.
He advised "for many the gym is an environment full of the fear of judgment.
“There’s also a feeling of failure of keeping up that habit despite the research that shows keeping up that habit is extremely difficult.”
Nicholson suggested that for these people, keeping their memberships was a way of “cutting themselves a bit of slack”, adding "there is a vision of the healthier self for everyone.
“Maybe the promise of starting again is enough for keeping the membership going.”
Previous research from Fitness Australia found women were more likely than men to go to the gym.
The peak body also found financial hardship and time factors were some of the biggest reasons for people to give up their memberships.
Fitness Australia told news.com.au that 56% of people kept their gym memberships for longer than 12 months.
Finder has also published a gym comparison guide for consumers.
Click here for more information.
16th August 2018 - Fitness Australia launches 2019 Industry Awards
12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23
18th January 2018 - Fitness Australia’s Bill Moore flags industry challenges for 2018
22nd October 2017 - Gemba shares new views on fitness industry retention
24th March 2017 - Fitness industry benefits from decline in sport participation
21st January 2016 - Membership retention lessons from 2015 that gyms need to know in 2016
23rd February 2015 - Australian gym market to reach saturation within five years
22nd January 2015 - Australians spending $8.5 billion annually on fitness
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!