Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
Australians set to spend $560 million on footy finals
With the AFL and NRL grand finals fast approaching, business information analysts at IBISWorld forecast fans will spend over $560 million on sporting celebrations with hospitality, travel and sports betting tipped to be the biggest winners.
Representing an increase of 4.3% from last year's spend of $537.3 million, IBISWorld General Manager (Australia), Karen Dobie said football finals spending would provide a much appreciated boost to hospitality, tourism and retailers following a flat year for consumer spending overall.
Dobie explained "the AFL and NRL finals are milestone events for millions of Australians and for most supporters, game tickets, big-screen TVs, alcohol and a bet or two will take precedence over prudence.
"This year, every state and territory except Tasmania and Northern Territory are represented across both finals series meaning interest and spending will be up across Australia."
Added to both codes' recent lucrative broadcasting and the promise that for the first time all finals will be telecast live, IBISWorld anticipates more Australians than ever will tune in to this year's finals.
Forecast footy finals spending in Australia 2012
Liquor - $96 million
Pubs and bars - $82.6 million
Travel - $45 million
Betting- $69.1 million
Ticket sales - $5 million
Appliances - $53.3 million
Total - $351 million
Liquor - $59 million
Pubs and bars - $57.4 millio
Travel - $30 million
Betting- $42.5 milion
Ticket sales - $3.3 million
Appliances - $17.1 million
Total - $209.3 million
With more interstate teams featured in the finals of both codes, IBISWorld expects this year's footy finals will inject $75 million into Australia's tourism industry.
Dobie explains "domestic airlines, accommodation providers, restaurants and cafes are all expected to benefit from increased tourism driven by travelling fans keen to support and watch their teams."
Dobie adds "this year, Australians are expected to flutter $111.6 million during the football finals with fans betting on everything from the outcome of the game, to the best on ground with a simple click.
"As the growth of online betting continues across multiple platforms, such as smartphones, this segment is playing a key role in driving expenditure."
IBISWorld expects the AFL will draw the biggest share of the pie, accounting for over 60% of betting spend ($69.1 million), while the NRL will draw $42.5 million.
In 2012, IBISWorld expects fans will spend $8.3 million on footy finals tickets, with 950,000 Australians attending an AFL or NRL final a slight decrease from last year's attendance figure of 970,000.
Dobie concludes "this year there is a higher proportion of interstate teams with smaller stadia in the finals. This means attendance numbers are expected to be down due to limited tickets and the spread of games across states, as fans are less likely to attend a game in a different state.
"Broken down to the different codes, the AFL by far draws the biggest crowds and earns the most revenue with 600,000 spectators expected to attend finals matches. By comparison, 350,000 spectators are expected to attend the NRL finals."
Fans unable to make it to a live game are likely to host a footy finals barbecue at home to the tune of $70.4 million for appliance retailers. IBISWorld expects big-screen TVs and new BBQs will be high on hosts' shopping lists.
For more information go to www.ibisworld.com.au
20th August 2012 - RUGBY LEAGUE SET FOR BILLION DOLLAR TV RIGHTS DEAL
7th September 2011 - WA VENUES MOVE AWAY FROM ALCOHOL SPONSORSHIP
29th April 2011 - AFL CONFIRMS RECORD TV RIGHTS DEAL
15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH
19th June 2009 - RUGBY LEAGUE CROWDS ON THE RISE
Share your news. If you have industry news that you’d like us to include in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at firstname.lastname@example.org with details. We rely on industry contributions, and remember, our content is not paid for advertorial.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!