At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
Australians love theme park visits
The latest findings from Roy Morgan Research show that 740,000 Australian holiday-goers visited at least one theme park on their last holiday.
While Australia is still the most common destination for those visiting a theme park on their last trip (55%), foreign destinations were also popular, with 45% of holiday-makers who visited a theme park on their last trip being overseas when they did so.
The USA was the most popular international destination by far among people who went to a theme park on their last overseas holiday, attracting 33% of them.
Other popular destinations for overseas travellers who visited a theme park on their last overseas holiday were Japan (15%), Singapore (12%), the UK (9%) and Thailand (7%).
Top 10 destinations of overseas theme-park visitors
Source: Roy Morgan Single Source (Australia), October 2014 – September 2015 (n=169).
Commenting on the findings, Roy Morgan Research Group Account Director Angela Smith stated “given the plethora of theme/entertainment parks around the world, it’s no surprise that so many people who visited one on their last holiday did so overseas.
“Our data shows that folks who went to a theme park on their last trip are considerably more likely than the average overseas traveller to have gone to the US, Japan and Singapore – all of which are renowned for their world-class theme parks.
“Although families with children and people travelling with other family/family and friends account for more than half of holidaying theme-park visitors whose last trip was overseas, it seems that couples (25%), solo travellers (11%) and people travelling with friends (7%) can’t resist theme-park fun either.
“Overseas theme park visitors tend to have a slightly higher household income than the average traveller who went overseas on their last holiday, and they do a greater number of activities while they’re away -- being more likely to have also visited a zoo/animal sanctuary, gone shopping, had restaurant/international food and wine experiences, visited museums and art galleries. Overseas theme-park travellers appear to be a lucrative market, and offer a golden opportunity for savvy tourism operators and travel agencies to tailor their marketing communications so as to encourage this special breed of holiday-maker to really enjoy every aspect of their chosen destination.”
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company.
Image: Wild Wild West at Warner Bros. Movie World on the Gold Coast.
5th June 2015 - ASIAN MARKET DRIVES EXPANDING GLOBAL THEME PARK ATTENDANCES
29th May 2014 - SEA WORLD REVEALED AS AUSTRALIA’S MOST VISITED ATTRACTION
27th January 2014 - THE END OF THE GREAT AUSSIE FAMILY HOLIDAY?
13th February 2013 - AUSTRALIANS IN 2013: 21% TO VISIT A THEME PARK, 12% TO JOIN A GYM
17th December 2012 - LUNA PARK MELBOURNE CELEBRATES 100 YEARS
21st August 2011 - WILL AUSTRALIA EVER BUILD ANOTHER THEME PARK?
20th August 2009 - NEWS NOT ALL BAD FOR TOURISM: ROY MORGAN
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!