Latest News

Back to Latest News back

 

Australians back Olympic swimming

Australians back Olympic swimming
October 7, 2008

The 2008 Beijing Olympics were watched by 98% of Australians according to research by Repucom International.

According to Repucom International (Australia's largest sponsorship intelligence company), swimming remained Australia's most popular sport, attracting interest from 63% of Olympic viewers, well ahead of the next most popular event, the Opening Ceremony (56%). Meanwhile the performance of Matthew Mitcham helped diving into third position, with 46% of respondents expressing interest in the event.

The triple gold medal performance of Stephanie Rice helped reinforce swimming's popularity, with 8.9% of respondents selecting it as their highlight of Olympic competition. This figure actually rose as high as 11.0% during Week one of competition, but tapered off as the Games continued and new contenders appeared in the form of diver Matthew Mitcham (11%) and pole vaulter Steve Hooker (6%). Interestingly, two of the most dominant athletic performances in Olympic Games history were not widely noted by Australians, with the combined efforts of Michael Phelps and Usain Bolt winning the vote of just 4% of respondents surveyed.

Repucom estimates that the opularity of swimming during the Beijing Olympics equates to interest almost double that recorded outside the Games period, with its annual sport and sponsorship tracker,

SponsorLink, consistently showing cricket and AFL to be the nation's perennial favourite sports. To date in 2008, SponsorLink figures show that 42% of Australian's have a stated interest in cricket, closely followed by AFL (41%), while swimming ranks third on the list, generating 34% interest.

The study also reveals that multinational giant, McDonalds, faired best in terms of the sponsor awareness, with 17% of those surveyed recognising as an official partner of the International Olympic Committee - nearly double that of rivals VISA and Coca-Cola. Australian team sponsors Qantas and Telstra also performed well, both generating unprompted recall levels of 7% among all respondents. Repucom notes, however, that overall recall levels for Qantas actually peaked at 15% in the week immediately following the Games, coinciding with the return journey of the national team to Australian shores on two Qantas jumbo jets. 

Image: Stephanie Rice wins swimming gold at the Beijing Olympics.

16th July 2008 - BEIJING OLYMPIC STADIUM NOW COMPLETE

30th June 2008 - TENNIS: AUSTRALIA’S MOST POPULAR SPORT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

Altitude Training Systems

Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…

read more

Fitness / Sport / Technology

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business