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Australian workforce management software a matchday game-changer for hospitality operations at EPL’s Norwich City

Australian workforce management software a matchday game-changer for hospitality operations at EPL’s Norwich City
January 28, 2020

BRAND POST: Managing a large workforce is challenging enough, particularly when spread across an entire stadium, delivering hospitality in several different areas of the business. That’s why Norwich City Football Club of the English Premier League (EPL) called upon Australian company Humanforce to support the management of its teams in providing the best possible matchday experience to every fan.

Bringing in Humanforce workforce management software has helped the club eliminate obsolete processes, streamline operations and improve productivity across the business.

The challenge of providing Premier League hospitality
Each matchday, Norwich City welcomes roughly 27,000 visitors to its Carrow Road stadium with the aim of providing world-class football experiences. This goes far beyond the action taking place on the pitch. The club also must provide high-quality hospitality - from the stewards looking after safety to the catering team serving up a high-end dinner service at Delia’s Restaurant and Bar (the only restaurant in the country owned by the club’s famous majority shareholder Delia Smith).

Norwich City previously relied on several different systems and manual processes to manage its workforce of more than 1,200 people, many of whom are casual workers. This caused a range of problems, with the club unable to effectively manage its teams and allocate resources as needed in real-time. Compounding this was the use of outdated systems - including pen and paper - to input and store data, compromising the accuracy of the information and making staff management a time-consuming task.

How software streamlines workforce management
To solve the issue, Norwich City turned to Humanforce to help streamline and automate operations across the club. Simple to use yet incredibly powerful, Humanforce’s workforce management solution has changed the way Norwich City approaches matchdays.

Including features for scheduling, payroll, and onboarding, the software gives Norwich City’s departments complete visibility over their operations. This allows them to gain real-time insights and react accordingly - using the mobile app to connect with the workforce wherever they are in the stadium.

Technology transforming mindsets as well as operations
Humanforce hasn’t simply made existing processes easier to manage, it has introduced a greater level of consistency across departments. 

Faith Jennison, Business Finance Manager at Norwich City Football Club, explained “we found that the departments really took well to the technology.

“The catering team really benefits from the foresight and control Humanforce brings, while other departments like retail have really benefited from rostering and availability. And, overall, the heads of department now have accurate visibility over their costing and forecasting.”

The software has also led a mindset change at Norwich City, highlighting areas where the club’s operations can improve even further.

Jennison added “going forward, we’re looking at bringing all salaried staff onto the system.

“This will mean our forecasting and true costing will be even more accurate. We’re also looking at bringing more departments onto Humanforce, so that we can implement a club-wide casual employee policy.”

To find out more about how Humanforce has transformed hospitality for Norwich City read the full case study at

Click here to contact Humanforce via their entry in the Australasian Leisure Management Supplier Directory. 

Related Articles

16th October 2019 - Former English Premier League head Richard Scudamore joins A-League as special advisor

12th July 2018 - TimeTarget rebrands as Humanforce

29th May 2018 - Award-winning hospitality operator to offer new dining experiences at Falls Creek

18th April 2017 - 457 Visa change to impact fitness, tourism and hospitality

17th March 2017 - Matchpoint and SCG Trust extend corporate hospitality agreement

20th October 2016 - TimeTarget wins international innovation and technology award

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