Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Australian Turf Club secures new five-year partnership with brewers Lion
The Australian Turf Club has extended its partnership brewers Lion for a further five years as the beverage company continues its support of Sydney and NSW racing.
As a foundation partner, Lion has secured long-term rights as the official beer and cider partner of the Australian Turf Club on racedays.
Lion products will be served at hundreds of other events across Sydney’s four racecourse venues each year, as well as the Rosehill Bowling Club.
Under the deal, Lion will partner with two exciting new precincts at Royal Randwick for the upcoming Everest Carnival for Australian Turf Club Members and general admission customers.
The Malt Shovel Taphouse will serve Lion’s best craft beers on-tap inside new bar and lounge areas for ATC Members inside the historic and popular Octagonal Building at Royal Randwick.
General admission customers will be able to enjoy Lion’s craft beers from The Malt Shovel Taphouse bar in the public space outside the Octagonal Building from Colgate Optic White Stakes Day this Saturday for the launch of the Everest Carnival.
Pony Palms, a new trackside precinct at Royal Randwick for general admission customers at the Everest Carnival, will feature Heineken as the lead brand on the Leger Lawn.
Heineken will also be a Presenting Partner of a big line-up of music acts at Pony Palms during the Everest Carnival.
Pony Palms features a pool, private cabanas, a host of high-profile DJs and a marquee for racegoers, inspired by the retro-glam golden era of Palm Springs.
Lion, which is owned by Japan’s Kirin Holdings, will team up with feature races throughout the year including the Group 1 $750,000 Heineken 3 Metropolitan Handicap to be run this year on 5th October at Royal Randwick and the Group 1 $500,000 Heineken 3 Canterbury Stakes in Autumn.
Australian Turf Club Chief Executive Jamie Barkley said Lion is one of Australian racing, sport and entertainment’s most sought-after partners.
Barkley advised “we are thrilled to continue to our long and successful partnership with Lion as we approach the biggest and most exciting spring in Sydney racing history.
“We are especially excited Lion will join with the Australian Turf Club in modern and fun new areas inside Royal Randwick that enhance the raceday experience for all of our Members and customers.”
Lion’s Managing Director James Brindley said he was overjoyed to see Lion’s proud 35 year association with landmark Sydney venues and racing institutions continue.
Brindley added “Lion is enormously proud to be a foundation partner of the Australian Turf Club, and we are very excited to enter the next stage of what is truly an historic partnership.
“It is always a real thrill to see Lion’s fantastic portfolio of brands showcased at the racecourses that host the premier events in Sydney’s racing calendar.”
6th July 2018 - SCG Trust Chief Executive moves to head Australian Turf Club
13th October 2017 - Australian Turf Club and moshtix announce ticketing partnership
18th January 2014 - Alcohol brands defend sports sponsorships
28th November 2013 - Australian Turf Club rolls out Wi-Fi network
23rd November 2013 - Australian Turf Club announces $18.2 million two-day racing series in Sydney
2nd February 2012 - Redevelopment to revitalise Sydney’s Royal Randwick racecourse
9th September 2011 - Companies that sponsor outperform those that don’t
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!