AusLeisure

The Australian Sports Commission (ASC) has launched a new national survey to collect data on Australians’ sport and recreation activities.

Following the 2014 decision of the Australian Bureau of Statistics (ABS) to cease collecting any sport and recreation data, the new AusPlay survey aims to become the national benchmark for measuring sport and physical recreation

Introducing AusPlay, ASC Chief Executive Simon Hollingsworth said it would become the single source of data for Government and the sport sector that not only tracked Australian sport participation behaviour but also informed investment, policy and sport delivery.

Hollingsworth stated that "for the first time in Australia, data about adults’ and children’s sport and physical recreation participation would be collected in the same national survey.”

He added that this would help the sector better understand the relationship between parents and children when it came to sport participation.

Hollingsworth said AusPlay, part of the ASC’s Play.Sport.Australia. participation strategy, had been designed and tested following extensive industry consultation and that this consultation would continue in 2016, with a stakeholder workshop planned for May to discuss interim data ahead of publishing the first AusPlay results about October.

The survey aims to capture sport and physical recreation behaviour and market insights across organised and non-organised activities in a dual sample frame (landline and mobile) telephone survey of 20,000 adults and about 3,000 children.

AusPlay was launched at the SPLISS World Congress on Elite Sport Policy in Melbourne on 23rd November followingd a presentation of AusPlay to delegates at the Our Sporting Future conference in late October.

As of the end of December, more than 2,400 interviews had been conducted.

A dedicated page on the Clearinghouse for Sport website has been established to communicate information about AusPlay.

Click here to go to the page.

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