Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
Australian sponsorship platform SponServe acquired by Kore Software
US sports management software company, Kore Software, has increased its international footprint with the acquisition of ACT-based sponsorship activation platform SponServe.
New York-based Kore Software currently offers a suite of applications that include Ticketing & Fan Engagement™, Sponsorship & Partner Engagement™, KONNECT™, Suites & Premium™, Data Warehouse & Analytics™ and will now include SponServe.
More than US$10 billion in sponsorship assets flow through Kore’s platform every year and this acquisition provides the company with the most robust and popular sponsorship and inventory management platform in the industry.
The award-winning cloud-based platform streamlines and enhances sponsorship servicing which combined with Kore’s market-leading capabilities for managing inventory, maintaining a financial sub-ledger, building profitable partnerships, and delivering advanced reporting and analytics, will provide customers with an unparalleled, user-friendly tool for the entire sponsorship lifecycle.
Having served upwards of 450 professional and college sport clubs, leagues, properties and brands across the world, the addition of SponServe increases that number to more than 550, including teams in every major global market.
Announcing the acquisition, Kore Software Chief Executive, Todd Cusolle stated “we’re delighted to welcome SponServe to the team and are extremely excited to see it as part of the KORE suite of products, expanding our offer globally.
“KORE’s fundamental aim to help businesses sell smarter, act faster and engage deeper are perfectly complimented by SponServe’s approach.
“Ultimately, it is a business which allows brands and rights holders to spend less time reporting and monitoring their partnerships and more time building relationships with one another.
“The fit for us is perfect and we look forward to showcasing our new enhanced offer to customers.”
SponServe’s Managing Director, Mark Thompson added “with Kore’s backing, this is a great opportunity for SponServe to expand its operations and support more businesses around the world.
“Originally, we wanted to create a system that automated the administrative tasks around fulfilment and delivery, providing total oversight across inventories to maximize the time clients spent building relationships.
“Today, we sit as global leaders in that field and I’m extremely proud of the work the team have done to get here.
“Alongside KORE, we’ll be able to take SponServe to the next level.”
SponServe brand will continue to exist internationally, led by Thompson and current senior management, supported by Kore’s US-based global leadership team.
Kore is a global leader in sport and entertainment business management solutions. Comprised of Kore Software and KPI (Kore Planning and Insights), Kore serves more than 100 professional sport clubs and leagues, and 450 brands and properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.
2nd October 2018 - SponServe looks to ease process of sponsorship management
8th March 2016 - Sport sponsorship pays off for National Australia Bank
9th January 2014 - New platform to help sport clubs manage local sponsorships
18th December 2012 - International sport federations generate $2 billion in sponsorship
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!