Latest News

Back to Latest News back

 

Australian Open to feature new fan engagement initiatives

January 13, 2017

The Australian Open, which starts on Monday, is to feature new initiatives to engage tennis fans.

Widely recognised for its innovations, the Grand Slam tournament will offer opportunities for regular fans through to those willing to pay for premium experiences.

At the Rod Laver Arena, the tournament’s main venue, a new ‘Fan Cam’ feature will enable visitors to use the venue’s cameras to snap selfies.

Fans will then be able to visit a mobile site using their smartphone, input their seat number, and task one of the arena’s cameras to take a picture, which will then be sent to the phone.

The Australian Open will also offer the opportunity for a small number of tennis fans to enjoy a premium courtside experience with 16 on-court seats.

Sited on the location of the photographers' pit – now moved to another part of the Rod Laver Arena – the premium seats are a first at a major tennis tournament.

Echoing similar initiatives in North America’s NBA basketball, Tennis Australia is just one of several local sports bodies looking to tap new revenue streams at higher margins in the luxury customer market.

Tennis Australia Commercial Director Richard Heaselgrave says the on-court seats are attracting global interest, telling Fairfax media “we have fans coming over from China who have booked out all the available seats for the whole session for example.”

The experience includes private dining, a dedicated host, and the almost priceless experience of walking on the same hallowed blue surface as the players.

Within Melbourne Park, the event will also, for the first time, include a “mini theme park” with all-day entertainment for children and families throughout the tournament.

The AO BALLPARK will feature the Medibank Play Park trampoline attraction, a LEGO Play Zone, NERF Battlezone HQ, the Bob the Builder dance zone and the ANZ Tennis Hot Shots Fan Zone and mini-courts.

5th January 2017 - ROD LAVER BRONZE STATUE UNVEILED AT MELBOURNE PARK

11th December 2016 - TENNIS AUSTRALIA STRENGTHENS INTEGRITY MEASURES AHEAD OF AUSTRALIAN OPEN

11th October 2016 - AUSTRALIAN OPEN ORGANISERS LOOK TO ENHANCE LINKS WITH ASIA FOR 2017 TOURNAMENT

19th September 2016 - COX ARCHITECTURE REVEALS ROD LAVER ARENA REDEVELOPMENT DESIGNS

 5th May 2016 - TENNIS AUSTRALIA APPOINTS ANN WEST AS INTEGRITY HEAD

29th February 2016 - INNOVATION THE SECRET TO SUCCESS AT THE 2016 AUSTRALIAN OPEN 

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

OHS&HR Management Systems Pty Ltd

OHS Act 2004 - 21 (2) e “Duties of employers to employees … (e)provide such information, instruction, training or supervision to employees of the employer as is necessary to enable those…

read more

Consultants / Legal / Safety / Venues

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

XERCISE PRO

Xercise Pro, coupled with Xercise Presenter, is a software package designed to provide fitness services, track the business of personal training, and manage the process of point of sale presentation.…

read more

Fitness

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Pool Ranger

Pool Ranger was first established in 1992 and is one of the leading wholesalers to the swimming pool and spa industry in Australia. The company manufactures, distributes and sells top quality,…

read more

Aquatics / Safety / Technology / Tourism / Waterparks

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business