Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Australian Open to feature new fan engagement initiatives
The Australian Open, which starts on Monday, is to feature new initiatives to engage tennis fans.
Widely recognised for its innovations, the Grand Slam tournament will offer opportunities for regular fans through to those willing to pay for premium experiences.
At the Rod Laver Arena, the tournament’s main venue, a new ‘Fan Cam’ feature will enable visitors to use the venue’s cameras to snap selfies.
Fans will then be able to visit a mobile site using their smartphone, input their seat number, and task one of the arena’s cameras to take a picture, which will then be sent to the phone.
The Australian Open will also offer the opportunity for a small number of tennis fans to enjoy a premium courtside experience with 16 on-court seats.
Sited on the location of the photographers' pit – now moved to another part of the Rod Laver Arena – the premium seats are a first at a major tennis tournament.
Echoing similar initiatives in North America’s NBA basketball, Tennis Australia is just one of several local sports bodies looking to tap new revenue streams at higher margins in the luxury customer market.
Tennis Australia Commercial Director Richard Heaselgrave says the on-court seats are attracting global interest, telling Fairfax media “we have fans coming over from China who have booked out all the available seats for the whole session for example.”
The experience includes private dining, a dedicated host, and the almost priceless experience of walking on the same hallowed blue surface as the players.
Within Melbourne Park, the event will also, for the first time, include a “mini theme park” with all-day entertainment for children and families throughout the tournament.
The AO BALLPARK will feature the Medibank Play Park trampoline attraction, a LEGO Play Zone, NERF Battlezone HQ, the Bob the Builder dance zone and the ANZ Tennis Hot Shots Fan Zone and mini-courts.
5th January 2017 - ROD LAVER BRONZE STATUE UNVEILED AT MELBOURNE PARK
11th December 2016 - TENNIS AUSTRALIA STRENGTHENS INTEGRITY MEASURES AHEAD OF AUSTRALIAN OPEN
11th October 2016 - AUSTRALIAN OPEN ORGANISERS LOOK TO ENHANCE LINKS WITH ASIA FOR 2017 TOURNAMENT
19th September 2016 - COX ARCHITECTURE REVEALS ROD LAVER ARENA REDEVELOPMENT DESIGNS
5th May 2016 - TENNIS AUSTRALIA APPOINTS ANN WEST AS INTEGRITY HEAD
29th February 2016 - INNOVATION THE SECRET TO SUCCESS AT THE 2016 AUSTRALIAN OPEN
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!