Latest News

Back to Latest News back

 

Australian Open to feature new fan engagement initiatives

Australian Open to feature new fan engagement initiatives
January 13, 2017

The Australian Open, which starts on Monday, is to feature new initiatives to engage tennis fans.

Widely recognised for its innovations, the Grand Slam tournament will offer opportunities for regular fans through to those willing to pay for premium experiences.

At the Rod Laver Arena, the tournament’s main venue, a new ‘Fan Cam’ feature will enable visitors to use the venue’s cameras to snap selfies.

Fans will then be able to visit a mobile site using their smartphone, input their seat number, and task one of the arena’s cameras to take a picture, which will then be sent to the phone.

The Australian Open will also offer the opportunity for a small number of tennis fans to enjoy a premium courtside experience with 16 on-court seats.

Sited on the location of the photographers' pit – now moved to another part of the Rod Laver Arena – the premium seats are a first at a major tennis tournament.

Echoing similar initiatives in North America’s NBA basketball, Tennis Australia is just one of several local sports bodies looking to tap new revenue streams at higher margins in the luxury customer market.

Tennis Australia Commercial Director Richard Heaselgrave says the on-court seats are attracting global interest, telling Fairfax media “we have fans coming over from China who have booked out all the available seats for the whole session for example.”

The experience includes private dining, a dedicated host, and the almost priceless experience of walking on the same hallowed blue surface as the players.

Within Melbourne Park, the event will also, for the first time, include a “mini theme park” with all-day entertainment for children and families throughout the tournament.

The AO BALLPARK will feature the Medibank Play Park trampoline attraction, a LEGO Play Zone, NERF Battlezone HQ, the Bob the Builder dance zone and the ANZ Tennis Hot Shots Fan Zone and mini-courts.

5th January 2017 - ROD LAVER BRONZE STATUE UNVEILED AT MELBOURNE PARK

11th December 2016 - TENNIS AUSTRALIA STRENGTHENS INTEGRITY MEASURES AHEAD OF AUSTRALIAN OPEN

11th October 2016 - AUSTRALIAN OPEN ORGANISERS LOOK TO ENHANCE LINKS WITH ASIA FOR 2017 TOURNAMENT

19th September 2016 - COX ARCHITECTURE REVEALS ROD LAVER ARENA REDEVELOPMENT DESIGNS

 5th May 2016 - TENNIS AUSTRALIA APPOINTS ANN WEST AS INTEGRITY HEAD

29th February 2016 - INNOVATION THE SECRET TO SUCCESS AT THE 2016 AUSTRALIAN OPEN 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business