Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Australian Open steps up marketing to Chinese tennis lovers
Emphasising its credentials as the Grand Slam of the Asia Pacific, the Australian Open has unveiled a series of initiatives targeting China with the aim of further engaging the rapidly increasing tennis audience in Asia’s biggest market.
With the world tennis circuit currently focused on Asia right world No.1 and 2009 champion Rafael Nadal helped officially launch the Australian Open at a recent special event in Shanghai with some of the event’s key partners.
The Australian Open’s China marketing plan includes:
• An eight-month campaign of events for fans and corporate partners focused on China
• Superstar Rafael Nadal named a ‘Friend of the Australian Open’ to help promote the tournament in Asia
• A business breakfast with special guest Li Na for Australian Open partners in Shanghai on Thursday
• The third annual AO Wildcard Play-off to be held in Shenzhen in November.
Explaining the initiative, Tennis Australia Commercial Director Richard Heaselgrave stated “for the past few years we’ve taken the Australian Open trophies through China and Asia as an exercise to build awareness of the event and the sport.
“We’ve deliberately narrowed our immediate focus to the major cities of Shanghai and Shenzhen and plan to build strategic opportunities for engagement, both with the growing fan base for tennis in the region, and commercial and corporate partners.“
The initiatives are expected to range from ballkid trials to corporate Pro-Ams, legends events and activations in China around the Australian Open, including during January.
China registered the highest single rating broadcast of Australian Open 2014, with nearly 20 million viewers watching Li Na win the women’s singles final.
Of the 342 million global viewing audience in 2014, Asia Pacific accounted for 177 million and China alone 107 million.
8th October 2014 - GIANT TENNIS BALLS MARK AUSTRALIAN OPEN 2015 LAUNCH
17th June 2014 - PLANS PROGRESS FOR MELBOURNE PARK UPGRADES
9th March 2014 - PROCUREMENT BEGINS FOR SECOND STAGE OF MELBOURNE PARK REDEVELOPMENT
27th January 2013 - DAWN OF THE ASIAN CENTURY OF TENNIS
2nd June 2010 - ATP SAYS TENNIS IN CHINA IS READY FOR TAKE-OFF
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!