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Australian Institute of Fitness becomes first fitness brand to dive into Snapchat

Australian Institute of Fitness becomes first fitness brand to dive into Snapchat
May 1, 2014

As of Monday 5th May, the Australian Institute of Fitness will be launching its presence on image sharing platform Snapchat, becoming the first fitness brand on this increasingly popular social media channel, as well as one of the first Australian brands using this new form of social media.

Unlike other brands that have jumped onto Snapchat sporadically to offer discounts and showcase new products, the Institute will be using the platform as a motivational and engagement tool with a long-term marketing strategy. ‘Snapfit’ will be more addictive than the adrenaline achieved from a super charged workout!

Snapchat has soared in popularity in the past year with 13 to 24 year olds, moving it into the top ten social media channels, with over one million users now in Australia, with youngsters seemingly increasingly deterred by multiple advertising content on Facebook. Instead, they’ve got their phone cameras out at multiple times a day sending quick Snapchats to their friends.

Australian Institute of Fitness Sales and Marketing Manager Sean Cosgrove explains “through Snapchat, the Institute will capture its target Gen Y demographic in the 10-second time limit, creating an impact with exclusive content and showing our audience we ‘get it’.”

Snapchat will provide the Institute with the opportunity to form one-on-one, unique relationships with their audience, in an experience similar to texting.

Users will receive motivational and accountability content, as well as being able to see what it's like behind the scenes at the Institute and getting to experience the Institute’s culture – which encompasses fun, fresh, first, and friendly – before they even set foot on one of its campuses. There will also be an air of exclusivity, with opportunities to win prizes, get exclusive discounts, and be the first to hear about new products.

The Institute will launch on Snapchat on 5th May with a ‘Five Days of Fit Scribbles’ competition, which will be promoted on Facebook and Instagram in the week leading up to it.

The competition was designed by its social media agency Thinktank Social.

Thinktank Social Director Sam Mutimer adds “fitness hashtags and selfies already dominate social media, so we see a fantastic opportunity for the Institute to bring this fitness theme over to Snapchat and be first in this space.”

To find out more, download Snapchat from the app store, create an account and add ‘ausinstfitness’ to your friend list.

The Australian Institute of Fitness is the largest fitness training provider in Australia. The training programs provide the most popular career pathways for fitness professionals, with full-time, part-time and online study options.

For more information, call 1300 669 669 or visit



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