Latest News

Back to Latest News back

 

Australian Institute of Fitness becomes first fitness brand to dive into Snapchat

Australian Institute of Fitness becomes first fitness brand to dive into Snapchat
May 1, 2014

As of Monday 5th May, the Australian Institute of Fitness will be launching its presence on image sharing platform Snapchat, becoming the first fitness brand on this increasingly popular social media channel, as well as one of the first Australian brands using this new form of social media.

Unlike other brands that have jumped onto Snapchat sporadically to offer discounts and showcase new products, the Institute will be using the platform as a motivational and engagement tool with a long-term marketing strategy. ‘Snapfit’ will be more addictive than the adrenaline achieved from a super charged workout!

Snapchat has soared in popularity in the past year with 13 to 24 year olds, moving it into the top ten social media channels, with over one million users now in Australia, with youngsters seemingly increasingly deterred by multiple advertising content on Facebook. Instead, they’ve got their phone cameras out at multiple times a day sending quick Snapchats to their friends.

Australian Institute of Fitness Sales and Marketing Manager Sean Cosgrove explains “through Snapchat, the Institute will capture its target Gen Y demographic in the 10-second time limit, creating an impact with exclusive content and showing our audience we ‘get it’.”

Snapchat will provide the Institute with the opportunity to form one-on-one, unique relationships with their audience, in an experience similar to texting.

Users will receive motivational and accountability content, as well as being able to see what it's like behind the scenes at the Institute and getting to experience the Institute’s culture – which encompasses fun, fresh, first, and friendly – before they even set foot on one of its campuses. There will also be an air of exclusivity, with opportunities to win prizes, get exclusive discounts, and be the first to hear about new products.

The Institute will launch on Snapchat on 5th May with a ‘Five Days of Fit Scribbles’ competition, which will be promoted on Facebook and Instagram in the week leading up to it.

The competition was designed by its social media agency Thinktank Social.

Thinktank Social Director Sam Mutimer adds “fitness hashtags and selfies already dominate social media, so we see a fantastic opportunity for the Institute to bring this fitness theme over to Snapchat and be first in this space.”

To find out more, download Snapchat from the app store, create an account and add ‘ausinstfitness’ to your friend list.

The Australian Institute of Fitness is the largest fitness training provider in Australia. The training programs provide the most popular career pathways for fitness professionals, with full-time, part-time and online study options.

For more information, call 1300 669 669 or visit www.fitness.edu.au

21st April 2014 - INSTAGRAM IMAGES TO TELL STORY OF TROPICAL PARADISE

9th October 2012 - AUSTRALIAN INSTITUTE OF FITNESS OPENS NEW NSW CAMPUS


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

24/7 Software

The world's greatest properties run on 24/7 Software Whether at commercial properties, corporate facilities, sports arenas, or public entertainment venues, we're proud to lead the way in…

read more

Entertainment / Security / Sport / Technology / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business