Austrade - the Federal Government's international trade promotion, investment and visitor attraction agency - is currently conducting a consultation on the next phase of the THRIVE 2030 visitor economy strategy, inviting industry stakeholders to have your say in shaping the long-term sustainable growth of the sector.
Aiming to return tourism and the visitor economy to pre-pandemic visitor spend and sustainable growth, with targets of the industry to $166 billion by 2024 and $230 billion by 2030, THRIVE 2030 is industry-led and government-enabled.
With the initial ‘Recovery Phase’ of the strategy focusing on rebuilding the visitor economy through driving domestic visitation, driving targeted international visitation and addressing priority supply-side issues, such as workforce shortages, the next ‘Consolidation Phase’, covering the period from 2025 to 2027, aims to achieve a consistent growth to meet targets.
It aims do this by:
Pursuing a targeted, diverse portfolio of markets
Investing in new products and destinations
Improving business practices
Continuing to build workforce capability.
While not widely publicised or promoted, Austrade is seeking input to drive this Consolidation Phase.
Overall, THRIVE 2030 envisions a visitor economy that delivers quality experiences for visitors through businesses that are globally competitive, profitable, sustainable and provides jobs, growth and infrastructure that benefit Australian communities.
Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.
With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.
Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.
In addition to publishing, Nigel speaks on marketing communications at a range of industry events.
He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).
As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
His philosophy on life is to be kind to all and to indulge those that you love.
His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
subscribe to the ausleisure newsletter
Receive all the latest leisure news, product and event updates delivered right to your inbox!
HIB Insurance Brokers - Experts in Leisure and Amusement Insurance
With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment.
Hydrocare Pools has undertaken water treatment for aquatic centres and…
INTRODUCTION
Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…
PROVEN BUSINESS CONCEPTS WITH XBODY
XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge, business support…
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry.
We are the most…
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.
Our…
Originally founded to meet the specific training requirements of its own venue management operations, Ampd Academy now embraces a broader mission to combat skill shortages across Australian…
