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read moreAuckland Stadiums, a division of Tātaki Auckland Unlimited, has today revealed multi-year partnerships with Go Media (Outdoor Advertising Solutions Co) and A-League newcomers Auckland FC.
Go Media has extended its agreement with Auckland Stadiums to continue as the commercial naming rights partner of Mt Smart Stadium for at least four more years – with the famous venue set to continue to be known as Go Media Stadium until 2028.
Set to debut in the A-League in the 2024/25 season, Auckland FC have also partnered with Auckland Stadiums to play their home games at Go Media Stadium for their first five years of competition, while basing their training and administrative headquarters at North Harbour Stadium.
After initially agreeing an initial one-year naming rights deal in May 2023, Go Media and Auckland Stadiums were keen to explore a multi-year partnership.
Under the terms of the new agreement, Go Media have committed to significant further
investment into the venue including exploring opportunities to install a second large replay screen at Go Media Stadium to elevate the matchday experience further.
Welcoming the continuation of their link with Go Media, Tātaki Auckland Unlimited Stadiums Director, James Parkinson stated “In Go Media we have found a partner who is committed to adding value to Auckland, to our venue and to our local communities.
This partnership and the length of the new multi-year agreement shows the commercial confidence in our venue from a 100% Kiwi-owned business in the private sector. Through partnerships like this we are able to reduce Auckland Stadiums’ reliance on rate payer funding, allowing us to give value back to the people of Auckland.”
Go Media are a long-time supporter of sport across Auckland and have agreed their own partnership with Auckland FC to become their official outdoor media partner.
Looking forward to welcoming the new football franchise to Auckland, Parkinson added “Go Media Stadium is an iconic Auckland venue that has proven its credentials as a mid-sized stadium with a great atmosphere time and again. The One NZ Warriors have been the cornerstone of our sporting content over the last thirty years with our rich sporting history also featuring All Blacks, Black Ferns, Kiwis, and All Whites international matches.
“We are thrilled to welcome Auckland FC and look forward to football fans from all over New Zealand joining us at Go Media Stadium over the next five years. Auckland FC will write their own history into our sporting tapestry, and we look forward to being a part of the journey.”
Go Media Managing Director, Mike Gray added “we are absolutely thrilled to extend our naming rights agreement here at Go Media Stadium for an additional four years.
“Our operating model is to support all the communities we operate in through sponsorship, to help make them better places to live. Go Media Stadium allows us to invest directly back into our biggest market, Tāmaki Makaurau, to underpin that commitment which benefits all ratepayers.”
Images show stakeholders at today's announcement. Credit: Auckland Stadiums.
5th July 2024 - Naming rights extended for Alice Springs’ TIO Traeger Park
4th July 2024 - Christchurch’s new Te Kaha stadium secures One New Zealand as naming rights partner
19th June 2024 - Eden Park named Venue of the Year and Event of the Year at international TheStadiumBusiness Awards
31st May 2024 - Auckland Council selects two proposals for new city stadium
24th April 2024 - NZ Warriors to host Australasia’s largest ANZAC Day ceremony
5th April 2024 - Auckland Stadiums welcome 220,000 fans through summer
1st March 2024 - Auckland Council considers demolition of North Harbour Stadium
22nd January 2024 - Auckland Blues renew agreement with Flicket
1st December 2023 - Coldplay adds more Australasian concerts as they smash ticket sales records
22nd November 2023 - Auckland expansion team secures full A-Leagues Licence
19th October 2023 - Multiple groups deliver proposals for new Auckland stadium
9th June 2023 - NRL’s Warriors welcoming highest home crowds since the 1990s
16th May 2023 - Naming rights sale sees Auckland’s Mt Smart Stadium rebranded as Go Media Stadium
23rd March 2023 - Events contribute almost $50 million to Auckland’s economy over summer
28th January 2023 - Auckland flood event sees Elton John’s Mt Smart Stadium concerts abandoned
3rd May 2022 - Auckland’s Mount Smart Stadium to host first rugby league tests in two years
9th November 2021 - NRL’S Warriors set for Auckland return with five matches confirmed for Mt Smart Stadium in 2022
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