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Attractions operator Funlab acquires AttracTivity entertainment centre brand

Attractions operator Funlab acquires AttracTivity entertainment centre brand
June 29, 2017

Australian out-of-home entertainment company Funlab has this week confirmed its acquisition of the AttracTivity Entertainment business from National Bowling & Recreation Centres Pty Ltd (NBRC).

Located in the Sydney Corporate Park in the suburb of Alexandria, AttracTivity has proved highly successful since its opening in July 2015.

A pioneering multi-faceted attraction based entertainment experience, developed by Roy Menachemson, the former Chief Executive of the AMF bowling chain in Australia, from inception AttracTivity gained a passionate following and has continued to enjoy exceptional growth.

Backed by Next Capital, Funlab is  the operator of Strike bowling bars as well as Sky Zone trampolines centres and Exitus escape rooms.

Currently on an aggressive expansion program, Funlab approached NBRC to add AttracTivity to its roster of market leading entertainment experiences.

A joint statement released by Menachemson and Funlab Chief Executive and founder Michael Schreiber advised “Funlab and National Bowling & Recreation Centres Pty Ltd (NBRC), headed by leisure entrepreneur Roy Menachemson, are pleased to announce that they have reached terms and completed a transaction where Funlab have, effective from the 26th June 2017, acquired the AttracTivity Entertainment business from NBRC.

“As part of the Funlab stable the AttracTivity model will go from strength to strength to become the market leading attraction and amusement concept in Australia.”

Images: AttracTivity Alexandria.

12th December 2016 - NEXT CAPITAL ACQUIRES FEC OPERATOR FUNLAB 

1st October 2016 - NEW GOLF-BASED FEC CONCEPT OPENS IN BRISBANE

15th August 2016 - NEW GENERATION ESCAPE ROOM TO OPEN IN MELBOURNE

27th July 2016 - FUNLAB EXPLORES NEW OWNERSHIP OPTIONS

26th July 2016 - ESCAPE ROOMS EXPAND GAMING CONCEPTS INTO LIVE-ACTION EXPERIENCES 

8th April 2016 - SKY ZONE OPENS LARGEST TRAMPOLINE PARK IN THE SOUTHERN HEMISPHERE 

21st October 2015 - ATTRACTIVITY ENTERTAINMENT ANNOUNCES EXPANSION PLANS

13th September 2015 - NEW BOWLING CENTRE A HIGH POINT OF ENTERTAINMENT AND PUZZLES 

29th April 2015 - NEW ATTRACTIVITY ENTERTAINMENT CENTRE TO PRESENT A UNIQUE INDOOR ATTRACTION

20th July 2014 - FIRST SKY ZONE TRAMPOLINE ARENA LAUNCHES IN BRISBANE

10th March 2014 - PACIFIC ATTRACTIONS TO DISTRIBUTE PRODUCTS FOR ATTRACTIONS, BOWLING, ENTERTAINMENT AND FECS

11th December 2013 - STRIKE BOWLS OVER SYDNEY’S MACQUARIE CENTRE


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