ATIC welcomes TRA’s record-breaking Australian tourism data

August 14, 2019

The Australian Tourism Industry Council (ATIC) has welcomed today’s Tourism Research Australia's ‘State of the Nation’ report into its economic, employment and export contribution as reinforcement of our great industry’s growing economic and social value and its positive impact on regional Australia.

Newly appointed ATIC Executive Director Simon Westaway said another annual set of record-breaking Australian tourism data included visitor consumption ($143 billion up 6.8%), local tourism employment (646,000 direct jobs rising 4.6%) and economic growth (3.1% of Australia’s GDP, previously 3.0%). These results need to be heralded in terms of today’s significance of our visitor economy.

Advising that tourism employment growth of 4.6% was a standout figure, continuing to soar above the national average of 3%, with tourism jobs growth experienced across all States and Territories this past year, Westaway noted “with direct and indirect jobs in tourism delivering around one million jobs in Australia today, our private tourism enterprises and businesses are strongly driving this future engine room of the Australian economy and possess strategic direction.

“As a percentage of its State and Territory economy, the ACT and Tasmania have recorded the greatest surge in tourism employment growth in the last year, whilst Tasmania (7.8% of economic gross value add to the state) and Victoria (7.4%) headline sharp increases in the overall state economic contribution of tourism at levels generally mirrored across most of Australia.”

Westaway said that beyond the growth story for Australian tourism and the visitor economy which continues to outstrip national GDP performance, ATIC and its enterprise members would seek to continue to work with and partner with government and each other to maintain momentum.

He added “this includes full delivery by the Federal Government of its announced commitments to invest in the Next Generation Australian Icons of tourism that includes Kakadu National Park and Jabiru township, Cradle Mountain, the Wangetti Trail in far North Queensland and Western Australia’s Rottnest Island.

“Behind the hoopla of continued record growth in Australian tourism, pockets of our country are not feeling the full benefit or glow. Industry in Western Australia and the Northern Territory, which offer a compelling backdrop to the true Australian visitor experience, recorded declines in domestic visitor consumption and lower growth last year which industry is working hard to address.

“Continued focus on improving product offering and attractions for visitors, including better beds and enhanced nature-based experiences beyond the capitals, must also be better aligned to enhanced transport access. All-of-industry and government working in effective partnership to try and capture more direct international flights as well as grow domestic air seats into regional air gateways requires renewed focus.

“Attracting and sustaining more air services and overall seat capacity such as into Broome, Darwin, Far North Queensland and hoped for emergent direct international flights to Hobart are priorities for our industry to prosecute and with hopes to future leverage.

“It is why ATIC is now calling for a reset of the Beyond Tourism 2020 Strategy that will unite our industry in striving for new and sustainable targets and create pathways for more effective engagement to prepare us to best respond to the opportunities and challenges ahead.”

ATIC represents Australia’s state and territory tourism industry councils covering over 8000 small, medium and large tourism businesses nationwide, the majority based across our regions.

Click here to view the State Tourism Satellite Accounts (STSA) 2017/18.

For more information on ATIC go to www.qualitytourismaustralia.com

Images: Cycle tourism on Western Australia's Rottnest Island (top) and Simon Westaway (below).

14th August 2019 - New State Tourism Satellite Accounts show importance of industry to Australian economy

14th August 2019 - Federal and Northern Territory Governments agree Kakadu National Park and Jabiru initiatives

8th August 2019 - ATIC appoints tourism leader as Executive Director

4th August 2019 - Australia’s tourism accreditation program reveals new branding

5th June 2019 - Byron Bay named among world’s worst locations for overtourism

3rd April 2019 - Mixed reactions to Federal budget tourism spending

2nd April 2019 - Number of international visitors to Australia hits record high

2nd April 2019 - 2019 Australian Regional Tourism Convention to be staged in Devonport

10th February 2019 - Growing popularity of Rottnest Island sees it approach 2034 visitor target

18th January 2019 - Tourism Accreditation Program to rebrand in 2019

13th September 2018 - Designers identify potential of North Queensland’s Wangetti Trail

8th May 2018 - Australian Tourism Export Council calls for Federal budget to back tourism

3rd July 2014 - South Australian Tourism Commission to end funding of the South Australian Tourism Industry Council

28th May 2013 - Investment continues to drive growth in the Australian tourism industry

27th October 2010 - New Managing Director for Australian Tourism Export Council

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