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ATIC calls for Government support to sustain Australian tourism’s ‘open for business’ mantra
The Australian Tourism Industry (ATIC) believes that the release of another record set of international visitor arrival numbers - for the year to November 2019 - from the Australian Bureau of Statistics (ABS) mustn’t inhibit the strong, necessary response by government and industry to counteract the stark anticipated falls in overseas visitors as a result of the devastating fires and the unprecedented negative global coverage they have received.
With the new ABS Overseas Visitor Arrivals data for the year to November 2019 showing further growth of 2.5% achieving 9.4 million annual arrivals, ATIC acknowledges that these are a great set of numbers, past and present supported by a substantive national tourism strategy jointly endorsed by government and industry.
ATIC Executive Director Simon Westaway commented “ATIC is proudly aligned with our greater tourism industry and its iconic players within the $150 billion visitor economy that directly employs one in 13 Australians and is amongst our largest regional economic contributors with 43 cents in every visitor dollar spent in our regions.
“Now is the time for clear and demonstrative actions that Australia’s tourism industry - in practice and in perception - is open for business! It requires substantive investment because the early signs around international visitor demand, including cancelled bookings to Australia, is concerning.
“Action includes a return role for the Federal Government in domestic tourism marketing, as well as the clear activities it undertakes, including through Tourism Australia on the international stage. Our state and territory Governments who equally promote their own appeal to domestic and international audiences must also get on board.
“ATIC stands as one with our industry that strong and measured responses in both demand and supply side support is required by whole-of-government to ensure a continued, sustainable Australian tourism industry. Industry must also play an important role.
“In attending national industry meetings convened by the Federal Government during this week, ATIC have welcomed their proactive efforts to date to convey the right messages to Australians and the world that our country remains a highly attractive and welcome place to visit and travel through.
“With tourism now being Australia’s largest services export we look forward in anticipation to the next phase of proactive responses in the days ahead.”
ATIC backs thousands of our small and medium sized businesses which closely reflects the make-up of the Australian tourism industry.
Images: Noosa Beach on the Sunshine Coast (top) and Simon Westaway (below).
14th January 2020 - South East Queensland tourism strategy announced
9th January 2020 - Bushfires have massive impact on Australian tourism industry
12th December 2019 - Australian Tourism Industry Council welcomes ABS record tourism numbers
29th November 2019 - Queensland Government targets Europe with new tourism marketing blitz
18th November 2019 - Tourism Central Australia takes on operation of mining museum visitor services
11th November 2019 - Queensland Government announces 2020 as the Year of Indigenous Tourism
30th October 2019 - Tourism Australia launches new campaign ‘Come Live our Philausophy’
23rd October 2019 - Domestic market sustaining tourism performance
14th October 2019 - Austrade report shows potential of technology disruptors in tourism
14th August 2019 - ATIC welcomes TRA’s record-breaking Australian tourism data
8th August 2019 - ATIC appoints tourism leader as Executive Director
28th July 2018 - ATEC sees continued need to keep getting inbound tourism right
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