Latest News

Back to Latest News back


ATIC appoints tourism leader as Executive Director

ATIC appoints tourism leader as Executive Director
August 8, 2019

The Australian Tourism Industry Council (ATIC) has made a major strategic appointment with experienced tourism, aviation and corporate executive Simon Westaway becoming its Executive Director.

ATIC Chairman Evan Hall said the Board’s appointment of Westaway recognised his experience in the Australian visitor economy and achieving extensive and successful outcomes at a Federal and state and territory level over many years.

He will be tasked with ensuring ATIC supports a sustainable and growing Australian tourism sector as it looks to and beyond 2020.

Advising that Westaway would hit-the-ground running to keep the issues and opportunities of greatest importance to Australian tourism businesses front and centre with the Federal Government and Opposition, minor parties, relevant Departments and regulators, Hall advised “this is a strong appointment by ATIC as a leading voice for the Australian tourism industry.

“Australian tourism enterprises seek to be a true partner with Government and other key industry stakeholders. As such more collaborative work needs to be done as our mainly small business members now operate in a dynamic, continually disruptive and shifting economic environment.”

Hall said Westaway as a founding executive with Jetstar Airways and former senior executive at Tourism Australia had retained clear insights into Australian tourism’s current position, noting that his previous corporate and senior management experience with BHP and as a former chief executive of a national agri-political body had also brought a bipartisan approach as well as commercial and operational acumen including in regional and rural enterprise.

Hall added “he will bring impact and work with ATIC’s broad membership and help oversee major national tourism investments in their delivery including the Next Generation Australian Icons.”

Expressing his desire to work to bring about a more sustainable and resilient Australian tourism industry with greater shared benefits and maintain a respected voice, Westaway said record international tourist visitor numbers and financial tourism spend was endorsement of the long-term alignment among industry and governments in sound strategy, investment, marketing and Australia’s positioning in the dynamic Asia Pacific including China.

He noted “three quarters of our industry remains domestically driven, that is Australians travelling and experiencing Australia. Tourism is a pillar and the economic backbone in many regions today. This needs continued reinforcement in a policy and regulatory response.

“ATIC has a comprehensive policy platform supporting a sustainable, growing visitor economy for Australia. We are now calling for a reset of the Beyond Tourism 2020 Strategy that will unite our industry in striving for our new targets, create pathways for more effective engagement and prepare us to best respond to the opportunities and challenges ahead.

“As a collective the Australian tourism industry has been successful in achieving the aggressive growth targets identified under the initial ‘Tourism 2020 Strategy’. We need to leverage this momentum in order to achieve significant outcomes over the next decade as well.”

Westaway takes on the role with immediate effect.

ATIC is the national representative body of Australia’s state and territory tourism industry councils. ATIC’s membership is the largest and most diverse within Australian tourism, representing over 8000 small, medium and large tourism businesses nationwide with a forward looking agenda for effective policy outcomes, meaningful advocacy and continued action for our industry.

Related Articles

4th August 2019 - Australia’s tourism accreditation program reveals new branding

23rd April 2019 - Tourism groups praise Labor’s election pledges

2nd April 2019 - Federal budget delivers pre-election funding commitments for arts, sport and tourism

30th March 2019 - Tourism Association outlines government expenditure needed for industry growth 

3rd March 2019 - Prominence of Quality Tourism Accredited Businesses at the 2018 Australian Tourism Awards

2nd March 2019 - Industry welcomes commitment to the Quality Tourism Framework

2nd March 2019 - Irwins named industry legends at Tasmania-hosted Australian Tourism Awards as Labor’s Albanese pledges Quality Tourism Framework funding

8th May 2018 - Australian Tourism Export Council calls for Federal budget to back tourism

21st March 2018 - New plan to drive growth in Western Australian tourism

7th April 2015 - NSW and Queensland tourism bodies back Australian Tourism Accreditation Program

3rd July 2014 - South Australian Tourism Commission to end funding of the South Australian Tourism Industry Council

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing


iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues


Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business