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ASM Global and Project Admission, a solutions platform that provides tools to help the live events industry capture the full value of every ticket, have announced that they have entered into a strategic partnership.

The link will see Project Admission utilise its platform to create efficiencies and increase revenue across ASM's portfolio of blue-chip clients.

Introducing the link, ASM Global Senior Vice President - Revenue and Growth for Stadiums, Arenas and Theatres, Arich Berghammer explained "Project Admission is doing what no one else has done before.

"The value they bring to ASM Global is what sets them apart from others in this industry. Their platform allows us to focus on what matters - our fans, selling tickets and creating memories that last a lifetime."

Project Admission Chief Executive, Stephen Glicken noted "working with the ASM team has been incredible and has allowed us to open up new opportunities for all of the stakeholders in the ecosystem.

“We can now efficiently connect across the major ticketing platforms to provide cross-venue data and a unified sales engine, which has never been possible before.

“ASM's future-forward approach and willingness to leverage modern technology has created a new standard for consumer engagement, reporting, and inventory management."

Project Admission works with more than 50 professional sports teams across all the major North American sports leagues. In addition to sport, Project Admission works with various other key stakeholders in live entertainment including music artists. From its customisable digital storefronts to its unrivalled bulk distribution tool to its cross-venue data portal, Project Admission has become a valuable addition to the live event landscape, helping to address the needs of teams, venues and promoters

Glicken added “partnering with ASM Global is a huge privilege. We take great pride in having built a platform that can address ASM Global's current needs while also evolving with them and the rest of the industry.

"It's an exciting time for both companies.”

Image credit: ASM Global.

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