Latest News

Back to Latest News back

 

Asian Football Confederation agrees ‘historic’ commercial partnership with DDMC Fortis

Asian Football Confederation agrees ‘historic’ commercial partnership with DDMC Fortis
October 30, 2018

The Asian Football Confederation (AFC) has announced a new commercial rights agreement between with sports marketing agency DDMC Fortis that it describes as the “most significant day” in its history.

Under the eight-year deal, DDMC Fortis will have exclusive rights to market all AFC sponsorship and media assets from 2021 until 2028, beginning from the final qualifying round of the 2022 FIFA World Cup.

DDMC Fortis is a joint venture between Swiss group Fortis Sports and China’s DDMC Sports International.

Advising that the $3.4 billion partnership will secure the financial future of the sport in Asia for a decade, AFC President Sheikh Salman bin Ebrahim Al Khalifa stated “this is a most significant day in the history of the AFC.

“With the signing of this contract, the AFC can guarantee its member associations that the game in Asia has tremendously solid financial foundations from which to build.”

Dr. Yi Rentao, Chairman of DDMC Fortis and Wuhan DDMC Culture Co. Ltd added “we are extremely proud to sign this contract and enter into this significant partnership becoming the first Chinese enterprise to have secured such a comprehensive commercial mandate for a prestigious global football property.

“DDMC Fortis was created specifically for the purpose of delivering this prestigious mandate for the AFC. We built the company by combining DDMC, a leading Chinese Sports, Media and Entertainment company, with Fortis Sports, an expert sports marketing agency founded by Patrick Murphy and David Tyler.

“By combining the global market expertise of the two companies we are in the position to take Asian football to the next level and kick-off a golden decade of growth.”

DDMC Fortis have also committed to work with the AFC in developing new competitions and events with a focus on enhancing competition brands with particular emphasis on engaging young audiences across the region. They will also develop and implement the next phase of the AFC’s fan focused marketing and digital strategy from 2021 onwards.

DDMC Fortis Chief Executive Patrick Murphy “we are incredibly enthusiastic about the length of the partnership as we strongly feel that, in cooperation with the AFC, we are in a position to transform the way Asian football is organised, enjoyed and commercialised across Asia.”

The new deal follows a long-standing commercial partnership between the AFC and Lagardère Sports and Entertainment.

Image: AFC President Shaikh Salman bin Ebrahim Al Khalifa and DDMC Fortis Chairman Dr Yi Retao agree the new deal.

Related Articles

9th November 2017 - Leading regional sports brands and events recognised at 2017 SPIA Asia Awards

21st June 2016 - Chinese professional sports market to reach US$242 billion by 2025

12th April 2016 - Alibaba backs World Rugby with ‘groundbreaking’ deal

21st March 2016 - Wanda Group partners with FIFA

3rd February 2016 - 2015 AFC Asian Cup delivers $81 million economic impact

16th October 2015 - ACTIVE Network to power Lagardère Sports’ global endurance events

1st October 2015 - Lagardère Sports unveils new global media team

10th September 2015 - Alibaba Group launches dedicated sports venture

14th May 2015 - Asian Football Confederation suspends General Secretary

3rd May 2013 - Controversial Sheikh elected new Asian Football Confederation President

5th March 2013 - AFC forms task force against Asian match-fixing

29th May 2012 - AFC committed to futsal development

25th October 2011 - AFC praises Indonesians’ passion for football


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business