Ardent Leisure looks to a digital future
Ardent Leisure has outlined plans to drive future business through digital engagement with customers.
In its announcement of its 2013/14 financial results last week, the group, which operates Goodlife Health Clubs; d'Albora Marinas; AMF and Kingpin Bowling facilities; and the Dreamworld, WhiteWater World & SkyPoint theme parks and attractions on the Gold Coast, that told investors one of its key aims over the next financial year would be to boost its digital offerings for customers following work on its back-end systems.
Nearing the halfway point of a cloud migration drive, the transformation effort is being overseen by Ardent Chief Information Officer Paul Young, who took on the role in September last year.
Young told iTnews.com.au, "we're reinventing and reinvigorating ourselves at the moment.
"The reason for me being chosen for this role is the recognition that we need to move into the 21st century with our digital strategy
“There’s a long-term plan for our parks, including DreamWorld, WhiteWater World and Skypoint. And what’s in place currently is not right for our long-term plans.”
According to Young, consumers now have different expectations of theme parks, bowling alleys and gyms, with an increasing reliance on mobile as the primary means of engaging with businesses.
He added "at a park like DreamWorld, for example, how do you purchase tickets? Or if it’s busy, how do you reserve a seat at a restaurant or get notified when it’s available?
"We’re looking at how to transform the customer experience
“Our current experience is manual. So the question is how you get close to your customer and provide them with a digital experience.”
Underpinning Ardent’s digital ambitions is a move to the cloud, facilitated over the past five years by an effort to consolidate the enterprise applications used across the group.
Looking to the future, Young explained "the way I look at it, the way you operate entertainment might require specific systems and pieces of hardware.
"It’s about customer experience and removing friction points."
21st August 2015 - ARDENT LEISURE RECORDS PROFIT DIP BUT LOOKS AT FEC EXPANSION
20th August 2015 - OPENING OF KINGPIN DARWIN MARKS NEW ERA FOR ARDENT LEISURE
14th August 2015 - ACCESSO AGREES FIVE YEAR CONTRACT EXTENSION AT DREAMWORLD
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!