Latest News

Back to Latest News back

 

Ardent Leisure looks to a digital future

Ardent Leisure looks to a digital future
August 28, 2015

Ardent Leisure has outlined plans to drive future business through digital engagement with customers.

In its announcement of its 2013/14 financial results last week, the group, which operates Goodlife Health Clubs; d'Albora Marinas; AMF and Kingpin Bowling facilities; and the Dreamworld, WhiteWater World & SkyPoint theme parks and attractions on the Gold Coast, that told investors one of its key aims over the next financial year would be to boost its digital offerings for customers following work on its back-end systems.

Nearing the halfway point of a cloud migration drive, the transformation effort is being overseen by Ardent Chief Information Officer Paul Young, who took on the role in September last year.

Young told iTnews.com.au, "we're reinventing and reinvigorating ourselves at the moment.

"The reason for me being chosen for this role is the recognition that we need to move into the 21st century with our digital strategy

“There’s a long-term plan for our parks, including DreamWorld, WhiteWater World and Skypoint. And what’s in place currently is not right for our long-term plans.”

According to Young, consumers now have different expectations of theme parks, bowling alleys and gyms, with an increasing reliance on mobile as the primary means of engaging with businesses.

He added "at a park like DreamWorld, for example, how do you purchase tickets? Or if it’s busy, how do you reserve a seat at a restaurant or get notified when it’s available?

"We’re looking at how to transform the customer experience

“Our current experience is manual. So the question is how you get close to your customer and provide them with a digital experience.”

Underpinning Ardent’s digital ambitions is a move to the cloud, facilitated over the past five years by an effort to consolidate the enterprise applications used across the group.

Looking to the future, Young explained "the way I look at it, the way you operate entertainment might require specific systems and pieces of hardware.

"It’s about customer experience and removing friction points."

Click here to read the news item Ardent Leisure turns to digital transformation by Andrew Sadauskas at iTnews.com.au

21st August 2015 - ARDENT LEISURE RECORDS PROFIT DIP BUT LOOKS AT FEC EXPANSION

20th August 2015 - OPENING OF KINGPIN DARWIN MARKS NEW ERA FOR ARDENT LEISURE

14th August 2015 - ACCESSO AGREES FIVE YEAR CONTRACT EXTENSION AT DREAMWORLD


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business