Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Ardent Leisure looks to a digital future
Ardent Leisure has outlined plans to drive future business through digital engagement with customers.
In its announcement of its 2013/14 financial results last week, the group, which operates Goodlife Health Clubs; d'Albora Marinas; AMF and Kingpin Bowling facilities; and the Dreamworld, WhiteWater World & SkyPoint theme parks and attractions on the Gold Coast, that told investors one of its key aims over the next financial year would be to boost its digital offerings for customers following work on its back-end systems.
Nearing the halfway point of a cloud migration drive, the transformation effort is being overseen by Ardent Chief Information Officer Paul Young, who took on the role in September last year.
Young told iTnews.com.au, "we're reinventing and reinvigorating ourselves at the moment.
"The reason for me being chosen for this role is the recognition that we need to move into the 21st century with our digital strategy
“There’s a long-term plan for our parks, including DreamWorld, WhiteWater World and Skypoint. And what’s in place currently is not right for our long-term plans.”
According to Young, consumers now have different expectations of theme parks, bowling alleys and gyms, with an increasing reliance on mobile as the primary means of engaging with businesses.
He added "at a park like DreamWorld, for example, how do you purchase tickets? Or if it’s busy, how do you reserve a seat at a restaurant or get notified when it’s available?
"We’re looking at how to transform the customer experience
“Our current experience is manual. So the question is how you get close to your customer and provide them with a digital experience.”
Underpinning Ardent’s digital ambitions is a move to the cloud, facilitated over the past five years by an effort to consolidate the enterprise applications used across the group.
Looking to the future, Young explained "the way I look at it, the way you operate entertainment might require specific systems and pieces of hardware.
"It’s about customer experience and removing friction points."
21st August 2015 - ARDENT LEISURE RECORDS PROFIT DIP BUT LOOKS AT FEC EXPANSION
20th August 2015 - OPENING OF KINGPIN DARWIN MARKS NEW ERA FOR ARDENT LEISURE
14th August 2015 - ACCESSO AGREES FIVE YEAR CONTRACT EXTENSION AT DREAMWORLD
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!