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Applications now open for Victoria’s National Business Event Program

Applications now open for Victoria’s National Business Event Program
October 6, 2021

Applications are now open for the next round of Victoria’s National Business Events Program, offering eligible event organisers more choice and more cash to offset costs for hosting events anywhere across the State.

The funding program has been topped up to provide a three-fold cash boost to attract events to Melbourne and a new funding stream is now available for events hosted in regional Victoria.

The expanded program boasts increased funding amounts, up to $90,000 per applicant to hold multiyear business events in Melbourne, plus grants available up to $25,000 per applicant to hold events in regional Victoria before 31st December 2023.

Cash grants offered under the National Business Events Program can be put towards accommodation, venue hire, transport and other event costs, and depending on where the event is held, 50% may be payable before the event commences to cover upfront expenses.

Eligible events include conferences, trade exhibitions, workshops and seminars, as well as corporate meetings and incentive group events with a business event program.

Launched in May, the National Business Events Program has provided a much-needed lift to the business events sector, building confidence with planners and key decision makers to plan and book their events in Australia’s event’s capital, Melbourne.

Melbourne Convention Bureau (MCB) received more than 200 expressions of interest, with 73 events approved to date. These funded events are expected to provide $102 million in economic contribution to the state.

MCB Chief Executive Julia Swanson said business event organisers from anywhere in Australia can apply for funding, which will provide a much needed helping hand to business event organisers.

Swanson notes “there are now two funding streams available to offset actual costs for hosting events in Victoria – for events to be held in Melbourne and now for events held in regional Victoria.

“We have worked closely with Business Events Victoria (BEV) who will administer the regional arm of the program, which is designed to stimulate short- and medium-term recovery of the business events sector right across our state.”

BEV Executive Officer Chris Porter said this funding is a crucial step in aiding the recovery of the business events sector adding “Business events are critical in fuelling regional economies mid-week and in off-peak times and it will be great to see business teams connect and strategise face-to-face again right across Victoria – from Mildura to Mallacoota – and everywhere in between.

“After an unfathomably challenging year, this funding program will help rebuild confidence amongst event organisers, so they start booking events again, both regionally and in Melbourne.”

Grants are available for a limited time with applications closing 31st December 2021, or earlier, if available funding is exhausted.

Application and eligibility details are available at

Image: Melbourne Convention Bureau

Related Articles

21st May 2021 - Melbourne Convention Bureau welcomes Victorian Government long-term investment

12th April 2021 - Melbourne Convention Bureau announces available funding to offset business events costs

26th November 2020 - Melbourne Convention Bureau reports solid performance despite impact of COVID-19 

10th June 2020 - Melbourne Convention Bureau reorganises digital delivery to help promotion of events

21st May 2021 - Save Victorian Events founder slams Victorian Government’s lack of support for business event sector

2nd April 2021 - Save Victorian Events highlight Bluesfest cancellation as confirmation of need for Governments to back event cancellation insurance

30th March 2021 - Save Victorian Events calls for Industry Taskforce

23rd September 2021 - Melbourne’s Fed Square secures dual awards for innovative events program

22nd September 2021 - New CENTREPIECE events and conference venue opens at Melbourne and Olympic Parks

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