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ANZ Stadium’s excellence in social media recognised with industry communications and marketing award
The ANZ Stadium’s social media program - with its status as the go-to source of information for Sydney’s biggest events - has been recognised by Australasian Leisure Management with the announcement that the program has won in the Social Media category in the 2018 Leisure Industry Communication and Marketing Awards.
The ANZ Stadium’s Media and Communications team have been recognised for the best use of social media across all sectors of the leisure industry in Australia and New Zealand for the way it consistently provides important real-time communications channels and engages its audience before delivering key messaging to fans before, during and after events.
As explained in its award submission “from the time you start thinking about the event on any given day, while you are in and around the Stadium, and getting home post-event, the Stadium team is engaging with you and delivering tips and key information to make your customer experience as good as possible.
“‘Content is king’ when it comes to engaging an audience, and the ANZ Stadium Social Media Program has been acknowledged as a leader when it comes to delivering content in an interesting and informative manner.
“It’s fun and upbeat most of the time, but there is a serious side to the messaging also as crowds of up to 83,500 pack into ANZ Stadium. The Stadium’s Social Media team works with ANZ Stadium Event Operations, Stadium Security and key emergency services like the NSW Police to deliver key real-time messaging around safety and security.”
The former Olympic venue uses social media across multiple platforms to communicate and enhance the customer experience journey from the announcement of the event, driving event awareness, delivering key information (particularly as the event day approaches and on the day) through to recording memorable moments and post event information.
Generating significant positive feedback, it also covers ANZ Stadium’s wider role in the community.
The ANZ Stadium Social Media Program takes a whole of business approach and delivers important communications across multiple platforms to meet different business objectives.
The submission added “marketing is essential in the initial strategising process (and our) plan is built around the core communications objectives of our business - establishing real-time communication with our customers, delivering key information, and creating awareness
“Our Event Operations team runs our events on match day and looks to Social Media to deliver the vital match-day information that improves the customer experience. Our sales department uses Social Media to nurture leads and close sales. Our HR department regularly posts - and fills - job openings via social. Skilled Media & Communications professionals establish our credentials and engage our audience daily.
“They are on the tools from match day to every day delivering sharp, engaging content.”
Having received a large number of Award nominations in the Social Media category, Australasian Leisure Management Publisher Nigel Benton stated “ANZ Stadium’s multi-faceted approach to social media as a key part of its communications and marketing activities and the way in which it demonstrates this serves as an best practice example that is worthy of recognition.”
The Leisure Industry Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny.
Benton added “these awards recognise excellence among individuals, organisations, businesses and government.
“When done well, marketing and communications build a brands reputation and add to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of our winners have had to face in the past year.
“The awards recognise a cross section of activities from international businesses to start-ups, industry icons and national organisations to small operators, showing that effective communications and marketing is not just for big operators, and is more about a commitment to sharing what an organisation excels at.”
Announcements on the winners of the 2018 Leisure Industry Communication and Marketing Awards are being made through October, with presentations to follow.
Images: The NRL Grand Final at ANZ Stadium (top) and Arsenal's July 2017 visit (below).
19th October 2018 - Waratahs to play three games at Western Sydney Stadium in 2019
28th September 2018 - NSW Government urged to delay rebuilding of ANZ Stadium
23rd July 2018 - NSW Government looks to increase hosting of major sporting events
17th May 2018 - Industry Communication and Marketing Awards return for 2018
12th January 2018 - ANZ Stadium looks back on hosting of 57 events in 2017
24th November 2017 - NSW Government confirms massive rebuilding plans for Allianz and ANZ Stadiums
19th May 2017 - Major sporting events driving millions of visits to Sydney
8th April 2017 - Adele Tour makes Australasian concert history
15th December 2016 - Inaugural Leisure Industry Communication and Marketing Awards
12th June 2015 - OAMM reveals connected fan experience technology
31st May 2013 - ANZ Stadium management confident of a bright future
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