BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…read more
ANZ Stadium among Top Four finalists at Australian Event Awards
Two of the biggest football events ever witnessed in Sydney, the back-to-back visits by Tottenham Hotspur and English Premier League champions Chelsea, have been announced as ‘Top Four’ finalists in Australia’s Favourite Event category in the 2015 Australian Event Awards.
The football blockbusters were the result of ANZ Stadium working in collaboration with Destination NSW – the NSW Government’s lead agency for the NSW tourism and major events sectors.
The popularity of the events has seen them attract thousands of votes by the Australian public, with the Award winners to be announced at the Australian Event Awards on 17th November.
The Australian Event Awards is the pinnacle awards program for the events industry and honours the best events in the nation. The Award winners will be announced at the 2015 Australian Event Awards Ceremony at Sydney’s Doltone House.
The blockbuster ANZ Stadium football events have also been named as National Finalists for the following categories:
Best Sporting Event: Chelsea FC v Sydney FC - Football Friendly;
Best Tourism Event: Tottenham Hotspur Football Tour;
Best Achievement in Marketing and Communication: Tottenham Hotspur FC v Sydney FC - International Football Friendly.
The two football games were part of a week-long celebration of sport at Sydney’s Olympic stadium dubbed the #WeekOfBlockbusters, preceded by State of Origin I between NSW and Queensland on Wednesday 27th May.
Greg Sleigh, General Manager Event & Business Development at ANZ Stadium, explains “the #WeekOfBlockbusters was an historic period for the Stadium and for Sydney.
“To play host to more than 250,000 sports lovers from throughout Australia and deliver not only the best local sports product in State of Origin but two of European football’s iconic teams in a week-long celebration of sport was an extraordinary achievement.
“We’re delighted these two very unique events have been acknowledged in their own right at the Australian Event Awards, not only for what they brought to the Stadium but what they brought to Sydney as a whole.”
Melinda Madigan, General Manager Marketing & Membership at ANZ Stadium, added “these two must-see football blockbusters took the ANZ Stadium and Sydney brands to new heights via two targeted and extensive international multi-media marketing campaigns.
“Each event exceeded all interstate and international visitation targets, and combined achieved over 150,000 ticket sales which was a fantastic result for Sydney and NSW.
“From the moment superstars of Tottenham Hotspur arrived in Sydney, fan engagement reached new heights.
“Working closely with Destination NSW we staged a once in a lifetime Sydney Harbour BridgeClimb with two lucky fans joining the entire Spurs team, and world-first bridge pylon projections as part of Vivid Sydney which were beamed globally.
“We held numerous community coaching clinics including one with the Special Olympics program, staged an open training session where thousands of fans got up close with their heroes, and amplified the event and engaged with fans from all over the world via an intensive #SPURSINSYDNEY social media program.”
Voting for the finalists in the Australian Event Awards will continue right up until 9pm on the night of the Awards next Tuesday.
The two other ‘Top Four’ finalists are the 50th Anniversary of the 1965 Freedom Ride and the Perth International Arts Festival Presents The Giants. Click here to vote.
The Australian Event Awards will coincide with the Australian Event Symposium taking place in Sydney on 17th and 18th November.
Click here for details on the Australian Event Symposium in the Australasian Leisure Management industry Calendar.
16th September 2015 - 2015 AUSTRALIAN EVENT AWARDS FINALISTS ANNOUNCED
15th September 2015 - ANZ STADIUM MARKS 15TH ANNIVERSARY OF SYDNEY 2000 OLYMPICS
4th June 2015 - EUROPEAN FOOTBALL GIANTS ATTRACT MASSIVE CROWDS
16th February 2015 - 1.4 MILLION WATCH THE GIANTS OPEN PERTH INTERNATIONAL ARTS FESTIVAL
28th January 2015 - FREEDOM RIDE RE-ENACTMENT TO MARK 50TH ANNIVERSARY OF INDIGENOUS RIGHTS CAMPAIGN
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