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Anytime Fitness Australia celebrates sixth Birthday with 350th club opening
Anytime Fitness Australia has this week celebrated its sixth birthday and its 350th club opening.
With over 2,500 clubs and two million members’ worldwide, since Anytime Fitness launched into Australia in 2008 it has become the quickest growing segment of the world’s fastest growing fitness chain. This growth has spanned across the whole of Australia nationally, starting from humble beginnings with the first club in the small country town of Gunnedah, NSW, to the 350th club in Alice Springs in the Northern Territory.
The Alice Springs club belongs to franchisee Jarrad Boffo, and is his 11th Anytime Fitness club in three years, with another five planned to open before the end of 2014. A real estate agent by profession, Boffo teamed up with three friends to become an Anytime Fitness franchisee.
He explains “my business partners and I have always taken a keen interest in researching different business opportunities, our Director of Operations Ben Germein had previously achieved great success in the fitness industry with a personal training business, so the natural progression was to investigate the 24/7 model that was disrupting the mature fitness industry.
“After chatting with several franchisees, and reviewing the systems offered with the Anytime Fitness model, we just had to be a part of such a successful operation”.
After opening his first club Boffo found out firsthand the impact the company had on the local community.
As he adds “we are extremely fortunate to be able to say that we have played a role in positively impacting over 10,000 people with respect to their health and fitness aspirations. An extremely rewarding feeling that is only possible because of Anytime Fitness, great business partners and a fantastic group of managers and PT’s who have the opportunity to service what is most important in the success of our business ... valued members.”
Like Boffo, Anytime Fitness credits its fast expansion to its members, who are the company’s number one priority.
Anytime Fitness Australia Chairman and co-founder Justin McDonell states “our members mean a lot to us. They’ll always be what matters most and are the secret to our success.”
Anytime Fitness want their members to feel like they ‘belong’, and feel something better every time they visit their club.
McDonell adds “when designing our clubs, we look at what our members will want in their club and the services they will expect. We have world class equipment, a functional layout, online health resources, clean bathrooms, top of the range security systems, Fitness On Request group training facilities and knowledgeable staff who take an interest in all their members – and all of this available for members 24hours 7days a week.”
Anytime Fitness continues to offer an exceptional product in convenient locations, allowing easier access for members to achieve their health and fitness goals. The company plans to keep on growing with 400 clubs scheduled to open by December 2014.
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