Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Allphones Arena rebrand under Qudos Bank banner
Allphones Arena, Australia’s largest indoor entertainment venue, is adopting new branding that, from today, will see it known as the Qudos Bank Arena.
The announcement on the new naming rights was made jointly by Steve Hevern, the General Manager of the Sydney’s Olympic Park precinct venue and Scott King, the Chief Executive of Qudos Bank.
Hevern said AEG Ogden, which manages the venue, was delighted to be partnering with Qudos Bank in bringing the new brand to life through the venue.
King explained “we’re the oldest new bank on the block and we’re here to do things a bit differently.
“Generally, people associate banking with being impersonal, all about fees, shareholders and doing what’s always been done in banking. We want to change all that”.
“One of the ways we’re doing things differently is through this naming rights opportunity. This venue is perfectly aligned to bringing ‘Qudos’ to life and fundamental to how we reward and give back to our Members in a very unique and ‘unbank like’ way. Something that we and AEG Ogden are excited about.”
Hevern added “it is a brand that is very customer focused and its strong client ethos fits hand in glove with our philosophy in the entertainment business.
“In addition, Qudos Bank has a range of very attractive financial products that we want to help promote to our large and diverse audiences at the venue”.
“The AEG Ogden team at Qudos Bank Arena is highly motivated to create a platform by which Qudos Bank can interact with our patrons across the wide range of world class events that we host at the venue each year.”
Since its construction as a venue for the Sydney 2000 Olympic Games, the venue has presented 1,050 events to more than 8.6 million fans and is the venue of choice in Sydney for major bands and artists when touring Australia.
It continues to figure among the top arenas in the world, recently ranked by Billboard at number 8 for ticket sales for venues with a capacity of 15,000 and above.
The long term agreement was negotiated by the Australian AEG Global Partnerships and AEG Ogden teams, in conjunction with their colleagues in London and Los Angeles.
AEG Executive Vice President of Global Partnerships Paul Samuels concluded “the multi-year deal ensures the name Qudos Bank Arena will become synonymous with some of the greatest touring artists in the world.”
Qudos Bank was formerly known as the Qantas Credit Union, and held the naming rights for the Sydney Entertainment Centre (as the Qantas Credit Union Arena) from January 2014 to the end of last year.
9th April 2016 - SYDNEY KINGS APPOINT BASKETBALL LEGEND ANDREW GAZE AS NEW HEAD COACH
29th February 2016 - AEG OGDEN LINKED CONSORTIUM PLANNING NEW $400 MILLION BRISBANE ENTERTAINMENT VENUE
12th January 2016 - SELL-OUT CROWD WATCHES FAST4 TENNIS AT THE ALLPHONES ARENA
5th November 2015 - PUBLICATION CELEBRATES THE HISTORY OF THE QANTAS CREDIT UNION ARENA
28th September 2015 - AEG OGDEN ANNOUNCES STEVE HEVERN AS ALLPHONES ARENA GENERAL MANAGER
9th November 2014 - ALLPHONES ARENA RANKED AMONG WORLD’S TOP ARENAS IN BILLBOARD TOURING AWARDS
9th December 2013 - AEG OGDEN TAKES ON MANAGEMENT OF SYDNEY ENTERTAINMENT CENTRE
8th December 2013 - CONSTRUCTION SET TO START ON INTERNATIONAL CONVENTION CENTRE SYDNEY PROJECT
6th December 2013 - HISTORIC CHANGES FOR SYDNEY’S DARLING HARBOUR VENUES
7th May 2013 - AEG OGDEN ANNOUNCES SIX SENIOR EXECUTIVE APPOINTMENTS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Email for trade enquiries: Enquiriesapac@myzone.org Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!