Latest News

Back to Latest News back

 

Allphones Arena rebrand under Qudos Bank banner

Allphones Arena rebrand under Qudos Bank banner
April 11, 2016

Allphones Arena, Australia’s largest indoor entertainment venue, is adopting new branding that, from today, will see it known as the Qudos Bank Arena.

The announcement on the new naming rights was made jointly by Steve Hevern, the General Manager of the Sydney’s Olympic Park precinct venue and Scott King, the Chief Executive of Qudos Bank.

Hevern said AEG Ogden, which manages the venue, was delighted to be partnering with Qudos Bank in bringing the new brand to life through the venue.

King explained “we’re the oldest new bank on the block and we’re here to do things a bit differently.

“Generally, people associate banking with being impersonal, all about fees, shareholders and doing what’s always been done in banking. We want to change all that”.

“One of the ways we’re doing things differently is through this naming rights opportunity. This venue is perfectly aligned to bringing ‘Qudos’ to life and fundamental to how we reward and give back to our Members in a very unique and ‘unbank like’ way. Something that we and AEG Ogden are excited about.”

Hevern added “it is a brand that is very customer focused and its strong client ethos fits hand in glove with our philosophy in the entertainment business.

“In addition, Qudos Bank has a range of very attractive financial products that we want to help promote to our large and diverse audiences at the venue”.

“The AEG Ogden team at Qudos Bank Arena is highly motivated to create a platform by which Qudos Bank can interact with our patrons across the wide range of world class events that we host at the venue each year.”

Since its construction as a venue for the Sydney 2000 Olympic Games, the venue has presented 1,050 events to more than 8.6 million fans and is the venue of choice in Sydney for major bands and artists when touring Australia.

It continues to figure among the top arenas in the world, recently ranked by Billboard at number 8 for ticket sales for venues with a capacity of 15,000 and above.

The long term agreement was negotiated by the Australian AEG Global Partnerships and AEG Ogden teams, in conjunction with their colleagues in London and Los Angeles.

AEG Executive Vice President of Global Partnerships Paul Samuels concluded “the multi-year deal ensures the name Qudos Bank Arena will become synonymous with some of the greatest touring artists in the world.”

Qudos Bank was formerly known as the Qantas Credit Union, and held the naming rights for the Sydney Entertainment Centre (as the Qantas Credit Union Arena) from January 2014 to the end of last year.

9th April 2016 - SYDNEY KINGS APPOINT BASKETBALL LEGEND ANDREW GAZE AS NEW HEAD COACH

29th February 2016 - AEG OGDEN LINKED CONSORTIUM PLANNING NEW $400 MILLION BRISBANE ENTERTAINMENT VENUE

12th January 2016 - SELL-OUT CROWD WATCHES FAST4 TENNIS AT THE ALLPHONES ARENA

5th November 2015 - PUBLICATION CELEBRATES THE HISTORY OF THE QANTAS CREDIT UNION ARENA

28th September 2015 - AEG OGDEN ANNOUNCES STEVE HEVERN AS ALLPHONES ARENA GENERAL MANAGER

9th November 2014 - ALLPHONES ARENA RANKED AMONG WORLD’S TOP ARENAS IN BILLBOARD TOURING AWARDS 

9th December 2013 - AEG OGDEN TAKES ON MANAGEMENT OF SYDNEY ENTERTAINMENT CENTRE

8th December 2013 - CONSTRUCTION SET TO START ON INTERNATIONAL CONVENTION CENTRE SYDNEY PROJECT

6th December 2013 - HISTORIC CHANGES FOR SYDNEY’S DARLING HARBOUR VENUES 

7th May 2013 - AEG OGDEN ANNOUNCES SIX SENIOR EXECUTIVE APPOINTMENTS


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Exerp

Exerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…

read more

Fitness / Technology / Wellness

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business