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AirActive moves forward as Australia’s largest fitness services seller
Going through a period of significant growth, AirActive, the smartphone app and digital marketplace that enables a consumption model for lifestyle activities, is offering 14,000 activities in 300 facilities across Australia each week.
Speaking to The Australian today, AirActive founder and Chief Executive Emmanuel Goutallier explained how AirActive is part of a “second wave of digitisation” in the health and fitness industry, one that started with ClassPass but was now becoming even more flexible.
Describing the growth and benefits of the ‘two-sided marketplace’ dedicated to the active lifestyle industry, and how AirActive was moving away from the concept of memberships, Goutallier stated “we’re moving away from this concept of a membership in 2017. What we have now is dynamic pricing, finding the right price for the right activity to maximise participation.”
In recent months AirActive has partnered with Bupa and Velocity Frequent Flyer programs and is working with a range of industry providers including Fitness First, Goodlife Health Clubs, Fernwood Fitness and the YMCA Australia.
Late last year AirActive signed a partnership with the Melbourne Business School to develop a yield management algorithm, available later this year, that will dynamically modulate pricing based on a real-time assessment of the unsold stock of physical activities.
Goutallier added “the end goal is to continuously align the demand with the product on offer, widening the scope of choice for Australians to be active and allow providers to better optimise their revenue.
“And we’re raising money now so we can inject more money on marketing side. We’re doing equity crowd funding using Equitise; (looking to raise) between $400,000 and $750,000.
“Millennials are all about choice and convenience. You can’t have any strings attached.”
Click here for more information on AirActive's equity crowd funding.
Editor’s note: Two-sided markets, also called two-sided networks, are economic platforms having two distinct user groups that provide each other with network benefits. The organisation that creates value primarily by enabling direct interactions between two distinct types of affiliated customers is called a multi-sided platform (MSP).
Lower image shows AirActive's current partners.
7th April 2016 - AIRACTIVE SHARING TECHNOLOGY LAUNCHED FOR EXERCISE CONSUMERS
16th December 2015 - AIRACTIVE OPENS PROVIDER PORTAL IN ADVANCE OF AUSTRALIAN LAUNCH
23rd May 2012 - DYNAMIC PRICING IN THE SPOTLIGHT: ARTS AND ORIGIN II
9th March 2011 - GOODLIFE HEALTH CLUBS ACQUIRES THREE RE-CREATION CLUBS
3rd November 2010 - DYNAMIC PRICING PAYS OFF FOR SAN FRANCISCO GIANTS TICKETS
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