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AIC Hotel Group and Les Mills partner to bring music-inspired fitness to Hard Rock Hotels
International hospitality operator the AIC Hotel Group has announced an exclusive partnership with global fitness leader, LES MILLS™ to debut a series of fitness programs at Hard Rock Hotel properties.
In response to the growing global demand for wellness while travelling, this collaboration offers vacationers the opportunity to experience the world's leading exercise-to-music group fitness classes on-property as part of the all-inclusive experience, as well as after the resort stay with complimentary trial access to the online streaming service LES MILLS™ On Demand.
Frank Maduro, Vice President of Marketing for AIC Hotel Group stated “we're excited to bring the LES MILLS program to our guests who have come to love and expect high energy experiences.
"Les Mills' passion for incorporating music into wellness aligns with the Hard Rock brand's mission to keep music at the forefront of everything we do."
Starting with a weekly visiting instructor program, the Les Mills partnership will offer guests at Hard Rock Hotel Riviera Maya in Mexico and the Hard Rock Hotel & Casino Punta Cana in the Dominican Republic three daily classes from a collection of 14 training programs – from 10 group fitness classes, including the world-renowned BODYPUMP® total body strength-training program, to four 30-minute High-Intensity Interval-Training (HIIT) programs, as well as BORN TO MOVE® - ‘youth fitness’ programming designed for toddlers to teens.
Vacationers will also benefit from a variety of Les Mills™ Virtual programs, which combine world-leading fitness programs with chart-topping hits and motivation from a Les Mills certified trainer via big screen. Whether a fitness enthusiast or workout beginner, LES MILLS programs take into account each individual's capabilities and goals to customize classes that adapt to a variety of fitness levels.
Introducing the partnership, Les Mills United States Chief Executive Brian Gagne explained “much like LES MILLS, the Hard Rock Hotels bring a passion for music to all that they do.
“Resort guests can now participate in a LES MILLS program hand-picked for their interests and taught by an expertly trained instructor.
"We are thrilled about this partnership and look forward to helping people start or keep their fitness schedule on track while they are on vacation."
With venues in 71 countries, including 168 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognised companies.
Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.
The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China.
For more information on Hard Rock International visit www.hardrock.com.
Click here to contact Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.
5th September 2016 - LES MILLS ANNOUNCES TECHNOLOGY LINK WITH POLAR
25th August 2016 - FITNESS ON DEMAND HELPS REINVENT THE HOTEL FITNESS CENTRE EXPERIENCE
11th April 2016 - WELLNESS TOURISM ON THE RISE
2nd May 2016 - HARD ROCK INTERNATIONAL LOOKS TO CHINA EXPANSION
26th November 2014 - GROWING APPEAL OF LES MILLS GRIT FOR TIME-POOR EXERCISERS AND MICRO-GYM MARKET
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