Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
AFL Shanghai sellout part of wider sporting diplomacy
The Port Adelaide Power and Gold Coast Suns’ return to China for their round nine AFL Premiership clash between at Shanghai’s Jiangwan Stadium this weekend is not only a sellout at the increased capacity venue but is also part of wider diplomatic moves.
Around 5,000 Australian fans are travelling to Shanghai for the 19th May match with organiser saying 3,000 corporate guests and around 4,000 locals attending the match.
This year, around 50% of tickets in the 12,000 capacity venue have been sold to the locals, a significant increase on last year.
The stadium turf has been given the all-clear with the surface graded as AFL standard, while the arena itself has undergone a transformation in the last 12 months, with custom built change rooms in place behind the interchange benches.
Off the field, since April 2016, 37 Chinese businesses have become partners of Port Adelaide generating more than $15 million in revenue for the club.
Port Adelaide Chief Executive Keith Thomas told the Australian Financial Review the club has further plans to tap into the China market and build networks for Australian businesses wanting to get into China.
Thomas advised “what started off as a special project in the club has become a part of our core operations.
“5 million people viewed the Shanghai match last year. That is expected to increase to 9 million this year.”
While even sport loving Chinese view the AFL as a curiosity, Australian Trade and Tourism Minister Steve Ciobo will be using the fixture in a form of ‘sporting diplomacy’ with his visit to be the first by an Australian minister China in eight months.
Minister Ciobo's visit appears to end an unofficial freeze on Australian ministers being invited to China after a difficult period which has seen tough rhetoric, a political resignation and claims of racism over Australian concerns about Chinese interference.
His visit will be the first by an Australian minister to visit China in eight months.
Ahead of the trip, Minister Ciobo stated “our trade and investment relationship with China is strong, and yes there are areas where Australia and China have some differences.
"But let's not make the mistake of thinking the differences overshadow the many strong benefits of the relationship".
4th October 2017 - JEFF KENNETT RETURNS TO HAWTHORN FC PRESIDENCY
12th May 2017 - AFL SECURES LAST-MINUTE CHINESE BROADCAST DEAL FOR SHANGHAI GAME
5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES
28th November 2016 - CHINA’S PLAN TO MASSIVELY EXPAND ITS SPORTS INDUSTRY
21st June 2016 - CHINESE PROFESSIONAL SPORTS MARKET TO REACH US$242 BILLION BY 2025
1st March 2016 - AFL REVENUES TOPPED $500 MILLION IN 2015
26th June 2015 - SPORT AT THE HEART OF AUSTRALIAN ‘SOFT DIPLOMACY’
8th November 2012 - NEW UNIT TO PROTECT THE INTEGRITY OF AUSTRALIA SPORT
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Xercise Pro, coupled with Xercise Presenter, is a software package designed to provide fitness services, track the business of personal training, and manage the process of point of sale presentation.…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!