Latest News

Back to Latest News back

 

AFL Recognises Etihad Stadium Naming

AFL Recognises Etihad Stadium Naming
September 4, 2009

Recent weeks have seen the AFL recognise the naming of Melbourne's Etihad Stadium, the Docklands stadium's new sponsorship now featuring extensively in the AFL's vocabulary.

The stadium's five-year sponsorship, which began in March, had previously been ignored by the code, AFL Chief Operating Officer Gillon McLachlan stating back in March that, "from our perspective, we will call it Docklands Stadium."

While a number of matters, including legal issues, remain unresolved between the AFL and the Stadium's managers, Dr Colin McLeod, Head of Research and Innovation for the AFL told Australasian Leisure Management this week "our calling the Stadium Etihad is a small concession on our part to try to work towards a smoother working relationship with the Stadium's management."

In an Orwellian approach to its history, the AFL has largely replaced mentions of the Stadium's former names (Colonial Stadium and Telstra Dome) on its website. Etihad Stadium is now recorded in 6,750 news items on the AFL website, while Colonial Stadium now gets a mere 16 mentions on the site.

29th June 2009 - ETIHAD STADIUM SET FOR END OF YEAR TRANSFORMATION

5th March 2009 - IT’S ETIHAD STADIUM, BUT NOT FOR THE AFL

17th October 2008 - TELSTRA DOME TO BECOME ETIHAD STADIUM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business