Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
AFL names Gatorade as its official sports drink
PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian football competition.
Under the deal, which came into effect on 1st January, Gatorade will be used by each of the AFL's 18 clubs, while Gold Coast Suns captain Gary Ablett, Collingwood's Scott Pendlebury and Greater Western Sydney's No.1 AFL Draft pick Tom Boyd will serve as brand ambassadors.
Gatorade will provide financial support to the league and associated commercial opportunities in the non-alcoholic beverage category.
Additionally, Gatorade will work with AFL players in the area of performance and innovation development and also play a role in the AFL's broader financial equalisation strategy.
Gatorade's partnership with the AFL will contribute towards the league's competitive balance revenue pool aimed at achieving a level playing field for all clubs.
8th April 2012 - SPORTS SCIENCE CONFERENCE SPEAKER SLAMS SPORTS DRINKS
15th February 2011 - SPORTING STARS ENCOURAGE JUNK FOOD CONSUMPTION
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