Latest News

Back to Latest News back

 

AFL names Gatorade as its official sports drink

AFL names Gatorade as its official sports drink
January 6, 2014

PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian football competition.

Under the deal, which came into effect on 1st January, Gatorade will be used by each of the AFL's 18 clubs, while Gold Coast Suns captain Gary Ablett, Collingwood's Scott Pendlebury and Greater Western Sydney's No.1 AFL Draft pick Tom Boyd will serve as brand ambassadors.

Gatorade will provide financial support to the league and associated commercial opportunities in the non-alcoholic beverage category.

Additionally, Gatorade will work with AFL players in the area of performance and innovation development and also play a role in the AFL's broader financial equalisation strategy.

Gatorade's partnership with the AFL will contribute towards the league's competitive balance revenue pool aimed at achieving a level playing field for all clubs.

22nd April 2012 - SPORT SCIENTIST CRITICAL OF SPORTS DRINKS FOR FLUID OVER CONSUMPTION DURING EXERCISE

8th April 2012 - SPORTS SCIENCE CONFERENCE SPEAKER SLAMS SPORTS DRINKS

15th February 2011 - SPORTING STARS ENCOURAGE JUNK FOOD CONSUMPTION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business