Latest News

Back to Latest News back

 

AFL names Gatorade as its official sports drink

AFL names Gatorade as its official sports drink
January 6, 2014

PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian football competition.

Under the deal, which came into effect on 1st January, Gatorade will be used by each of the AFL's 18 clubs, while Gold Coast Suns captain Gary Ablett, Collingwood's Scott Pendlebury and Greater Western Sydney's No.1 AFL Draft pick Tom Boyd will serve as brand ambassadors.

Gatorade will provide financial support to the league and associated commercial opportunities in the non-alcoholic beverage category.

Additionally, Gatorade will work with AFL players in the area of performance and innovation development and also play a role in the AFL's broader financial equalisation strategy.

Gatorade's partnership with the AFL will contribute towards the league's competitive balance revenue pool aimed at achieving a level playing field for all clubs.

22nd April 2012 - SPORT SCIENTIST CRITICAL OF SPORTS DRINKS FOR FLUID OVER CONSUMPTION DURING EXERCISE

8th April 2012 - SPORTS SCIENCE CONFERENCE SPEAKER SLAMS SPORTS DRINKS

15th February 2011 - SPORTING STARS ENCOURAGE JUNK FOOD CONSUMPTION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business