Latest News

Back to Latest News back


AFL considers third ‘new generation’ Melbourne stadium

AFL considers third ‘new generation’ Melbourne stadium
April 8, 2013

The AFL is again considering plans to develop a new stadium in central Melbourne to help ease the financial burden on Victorian clubs playing at Etihad Stadium.

Reviving a plan for a third major stadium in Melbourne, the AFL is understood to be investigating the upgrading of either Princes Park or Punt Road Oval (pictured) as a 'boutique' 25,000-seat stadium.

In the Punt Road Oval plans, a footbridge would be built from Richmond train station over Brunton Avenue and Punt Road to the stadium. The attraction of the ground is its proximity to public transport and ease of parking at the MCG - where the AFL would not schedule clashing fixtures. However, space to develop the ground is limited due to Punt Road's eastern boundary.

With an existing capacity for around 15,000, Princes Park would be a less expensive option but the venue does not have a nearby train line or parking.

Princes Park was previously Melbourne's third AFL venue until 2005 when it hosted its final premiership season game.

North Melbourne's Arden Street Oval has also been considered as an option but is disadvantaged in terms of public transport and other infrastructure.

Development of a new venue is being considered to ease financial burdens on clubs such as Western Bulldogs, St Kilda and North Melbourne. Currently, these clubs need to draw upwards of 20,000 fans to fixtures to avoid making a loss at Etihad Stadium, and over 30,000 to make some sort of profit.

The AFL is set to take over ownership of Etihad Stadium in 2025 while AFL Commission Chairman Mike Fitzpatrick recently confirmed that it would like to buy the Stadium before that date.

However, he pointed out that while negotiations had been going on for several years, the league and the ground's managers, Melbourne Stadiums Ltd, remained some distance apart on a price.

Fitzpatrick stated "obviously as time goes on, because we will pick it up essentially for nothing in 2025, the difficult issue for us is deciding at what stage it is worth picking up, because we could simply wait it out."

In 2009, the AFL briefly considered a stadium on site near North Melbourne train station and Footscray Road.



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology



PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business