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Advertising stations to be strategically placed around Rotorua promoting sport and cultural events

Advertising stations to be strategically placed around Rotorua promoting sport and cultural events
November 23, 2020

As an option for event organisers to safely and legally advertise their events without having to apply for individual resource consent or risk breaching traffic regulations, Rotorua Lakes Council’s contractors will be installing six custom designed event advertising stations around Rotorua during the next month.

The stations, named Te Pou Pānui will also become key hubs to help locals and visitors find out what is happening within the events scene in Rotorua.

Sport, Recreation and Environment Manager Rob Pitkethley says that having specific locations for events signs will help organisers reach more of the community.

Pitkethley notes “the aim is that the community will start to look at these signs as a type of community noticeboard and will be able to easily see what fun events and activities are coming up.

“We also want to make sure we are able to maintain the character and amenity of public spaces around the district while offering event organisers an economic and uncomplicated way to advertise events.”

The installation of the event sign boards coincides with the launch of Rotorua Nui, Council’s “one stop shop” for all events.  Nui means plentiful, numerous, great, abundant and important which perfectly reflects the vibrant and varied events that take place across the Rotorua district. Rotorua Nui showcases all types of events from sports to culture and everything in between.

These event sign stations were first proposed in 2015 when, following public consultation, Rotorua Lakes Council updated its signage rules via the District Plan and the Signs on Roads Bylaw.

Pitkethley adds “the changes to the District Plan and the Bylaw were made to assist Council in its work to maintain or improve the amenity and character of the district, especially in sensitive zones such as rural or residential areas. Management of signage within the city also helps to ensure we have a safe and efficient transport network, and also enables the inclusion of te reo Māori on signs.”

The six Pou Pānui locations are:

Corner of Fairy Springs and Kawaha Point Roads

Corner of Lake Road and Ranolf Street (‘hospital hill’)

Fenton Street

Te Ngae Road – opposite the entrance to Puarenga Park

Corner of Tarawera Road and Longmile Road

Old Taupo Road – Centennial Park

For more information about the event signs and to book a space visit 

Images courtesy of Rotorua Lakes Council 

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