Latest News

Back to Latest News back

 

adidas to support grassroots football development in China

adidas to support grassroots football development in China
August 24, 2015

German-based sports equipment and clothing giant adidas has agreed a partnership deal with the Chinese government to support football development in 20,000 schools across the country.

The three-year deal will see adidas devise a nationwide football program and train up 50,000 teachers to help grow the game of football at grassroots level.

adidas will also fund and organise summer football camps for students.

The deal is seen as part of adidas’ strategy to grow its brand and regain market share from its fierce rival Nike in China’s lucrative sportswear sector.

Nike dominates the market thanks to its association with basketball - a sport in which China enjoys greater success than football and, as a result, is far more popular among China's population.

Commenting on the program, Adidas China head Colin Currie explained "the development of grassroots football is a key vehicle for us in empowering rising athletes, nurturing a next generation of football players and inspiring a new generation of football fans in China.”

Earlier this year, adidas opened two specialty stores for women in the Sichuan city of Chengdu.

According to Currie, women's products have been one of the company’s fastest growing categories in China. 

18th August 2015 - CHINESE FOOTBALL ASSOCIATION TO BE INDEPENDENT OF GOVERNMENT

13th March 2015 - CHINA LOOKS TO FOOTBALL SUCCESS AND FUTURE FIFA WORLD CUP HOSTING

4th December 2010 - CHINA INTEREST IN HOSTING 2030 FIFA WORLD CUP


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business