ACTIVE Network to power Lagardère Sports’ global endurance events
ACTIVE Network®, the leading global marketplace for activities and events has announced that Lagardère Sports, the leading sports marketing agency, has selected the ACTIVEWorks® Endurance to support its global expansion.
With a series of industry-leading iconic events around the world, Lagardère Sports required a technology and marketing platform that would seamlessly support its entire event lifecycle. ACTIVE’s robust, cloud-based, technology solution was selected because it easily handles large volumes of registrations and payment processing for events around the world, making it a perfect fit for Lagardère Sports’ global needs. In addition to ACTIVE’s technology excellence, the integration of Lagardère Sports’ events into ACTIVE.com, ACTIVE’s global marketing reach and ACTIVE’s valuable actionable intelligence from ACTIVE Network Activity Cloud® together will enable Lagardère Sports to attract new participants and build out new markets to create a stronger global brand presence.
Lagardère Unlimited Events Chief Executive Christian Toetzke stated “our events are growing globally at an incredible pace (and) we were looking for a partner who could successfully scale to support our growth, as well as help us grow participation worldwide.
“ACTIVE is the only player in this market who has the global experience, strong technology roots and rich data insights to boost our growth trajectory.”
Lagardère Sports had used ACTIVEWorks for a number of events in various countries prior to its decision to expand with ACTIVE. Based on ACTIVE’s performance and reliability, Lagardère Sports will now utilise the ACTIVEWorks platform for more events as the company expands globally, such as the recently sold out Columbia Threadneedle World Triathlon Leeds. Lagardère Sports’ events roster includes prestigious events such as the ITU World Triathlon series, UCI Velothon Majors and Air New Zealand Queenstown International Marathon, among many other marquee events worldwide.
ACTIVE Network Chief Executive Darko Dejanovic added “ACTIVE’s focus on data-driven products and solutions, our ability to support multiple languages and currencies, and the insights we offer to grow event participation, were key drivers in Lagardère Sports’ decision to select ACTIVE.
“We offer a single, unified platform that delivers business intelligence and technology to customers worldwide.”
Lagardère Sports is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet client needs.
Click here to visit the Lagardère Sports website.
Click here to contact ACTIVE Network® via their entry in the Australasian Leisure Management Supplier Directory.
Main image: Lagardère Sports has used ACTIVEWorks for the ITU World Triathlon series.
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