Latest News

Back to Latest News back

 

ACTIVE Network to power Lagardère Sports’ global endurance events

ACTIVE Network to power Lagardère Sports’ global endurance events
October 16, 2015

ACTIVE Network®, the leading global marketplace for activities and events has announced that Lagardère Sports, the leading sports marketing agency, has selected the ACTIVEWorks® Endurance to support its global expansion.

With a series of industry-leading iconic events around the world, Lagardère Sports required a technology and marketing platform that would seamlessly support its entire event lifecycle. ACTIVE’s robust, cloud-based, technology solution was selected because it easily handles large volumes of registrations and payment processing for events around the world, making it a perfect fit for Lagardère Sports’ global needs. In addition to ACTIVE’s technology excellence, the integration of Lagardère Sports’ events into ACTIVE.com, ACTIVE’s global marketing reach and ACTIVE’s valuable actionable intelligence from ACTIVE Network Activity Cloud® together will enable Lagardère Sports to attract new participants and build out new markets to create a stronger global brand presence.

Lagardère Unlimited Events Chief Executive Christian Toetzke stated “our events are growing globally at an incredible pace (and) we were looking for a partner who could successfully scale to support our growth, as well as help us grow participation worldwide.

“ACTIVE is the only player in this market who has the global experience, strong technology roots and rich data insights to boost our growth trajectory.”

Lagardère Sports had used ACTIVEWorks for a number of events in various countries prior to its decision to expand with ACTIVE. Based on ACTIVE’s performance and reliability, Lagardère Sports will now utilise the ACTIVEWorks platform for more events as the company expands globally, such as the recently sold out Columbia Threadneedle World Triathlon Leeds. Lagardère Sports’ events roster includes prestigious events such as the ITU World Triathlon series, UCI Velothon Majors and Air New Zealand Queenstown International Marathon, among many other marquee events worldwide.

ACTIVE Network Chief Executive Darko Dejanovic added “ACTIVE’s focus on data-driven products and solutions, our ability to support multiple languages and currencies, and the insights we offer to grow event participation, were key drivers in Lagardère Sports’ decision to select ACTIVE.

“We offer a single, unified platform that delivers business intelligence and technology to customers worldwide.”

Lagardère Sports is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet client needs.

Click here to visit the Lagardère Sports website.

Click here to contact ACTIVE Network® via their entry in the Australasian Leisure Management Supplier Directory.

Main image: Lagardère Sports has used ACTIVEWorks for the ITU World Triathlon series. 

15th October 2015 - SINGAPORE CONFERENCE TO ADDRESS MASS SPORT AND RECREATION PARTICIPATION ACROSS ASIA

1st October 2015 - LAGARDÈRE SPORTS UNVEILS NEW GLOBAL MEDIA TEAM

7th June 2015 - BEHIND THE GROWTH OF THE BIGGEST RACE EVENT IN ASIA

16th June 2014 - FIVE STEPS TO PROMOTE ONLINE REGISTRATION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business