Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Active Interest Media acquires IDEA Health & Fitness Association
Active Interest Media, Inc. (AIM) has announced its acquisition of leading international fitness professionals body IDEA Health & Fitness Association (IDEA).
Founded in 1982 by Peter and Kathie Davis, IDEA Health & Fitness Association is a multi-platform fitness company that holds several major events a year, including the annual IDEA® World Convention - the largest fitness conference in the world.
IDEA also has partnerships with some of the best-known fitness organisations including ACE, Zumba, TRX, and a fitness directory featuring over 250,000 fitness professionals - the only directory that verifies credentials with over 200 certification and training groups.
IDEA also holds well-attended specialty events including IDEA World Fitness BlogFest, an invitation-only event with top social influencers. They publish several print and digital publications including IDEA Fitness Journal, the leading magazine for fitness professionals.
IDEA’s website, www.ideafit.com, is the most visited fitness professional website in the world.
The acquisition of IDEA - with its well-established brands, events, multi-media platforms and rich content and video archives - deepens and extends Active Interest Media’s portfolio, furthering the company’s continued diverse growth.
Explaining the acquisition, AIM President and Chief Executive Andy Clurman advised “Peter, Kathie and their team have created a remarkable company that has played a key role in building the modern-day fitness industry.
“They have done this by supporting fitness professionals with incredible events, educational content through multiple print and digital channels - magazines, membership, digital libraries, newsletters, video and online courses, and liability insurance.
“We can now offer a clear career path and great content to the millions of fitness enthusiasts AIM reaches through its consumer brands such as Oxygen, Clean Eating, Yoga Journal, and Muscle and Performance.”
IDEA Chief Executive Peter Davis added “we’ve long admired AIM’s leadership in the consumer and B-to-B enthusiast space, and have talked for years about the best way to join forces and inspire the world to fitness together.”
Peter Davis will continue in a leadership role with AIM working with his team overseeing the integration of the companies.
The software and technology arm of IDEA (ClubConnect and CoursePlus) were not included in this transaction and will operate under the new brand, Inspire360.
Active Interest Media is one of the world’s largest enthusiast media companies, producing leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries.
For information on the 2017 IDEA® World Convention click here for details in the Australasian Leisure Management industry Calendar.
21st March 2016 - FITNESS MAGAZINE PUBLISHER IN LIQUIDATION
23rd February 2016 - FITNESS CLUBS FACE ONGOING HYGIENE BATTLE
16th June 2009 - YOGA ON THE RISE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!