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Active Interest Media acquires IDEA Health & Fitness Association

Active Interest Media acquires IDEA Health & Fitness Association
October 26, 2016

Active Interest Media, Inc. (AIM) has announced its acquisition of leading international fitness professionals body IDEA Health & Fitness Association (IDEA).

Founded in 1982 by Peter and Kathie Davis, IDEA Health & Fitness Association is a multi-platform fitness company that holds several major events a year, including the annual IDEA® World Convention - the largest fitness conference in the world.

IDEA also has partnerships with some of the best-known fitness organisations including ACE, Zumba, TRX, and a fitness directory featuring over 250,000 fitness professionals - the only directory that verifies credentials with over 200 certification and training groups.

IDEA also holds well-attended specialty events including IDEA World Fitness BlogFest, an invitation-only event with top social influencers. They publish several print and digital publications including IDEA Fitness Journal, the leading magazine for fitness professionals.

IDEA’s website,, is the most visited fitness professional website in the world.

The acquisition of IDEA - with its well-established brands, events, multi-media platforms and rich content and video archives - deepens and extends Active Interest Media’s portfolio, furthering the company’s continued diverse growth.

Explaining the acquisition, AIM President and Chief Executive Andy Clurman advised “Peter, Kathie and their team have created a remarkable company that has played a key role in building the modern-day fitness industry.

“They have done this by supporting fitness professionals with incredible events, educational content through multiple print and digital channels - magazines, membership, digital libraries, newsletters, video and online courses, and liability insurance.

“We can now offer a clear career path and great content to the millions of fitness enthusiasts AIM reaches through its consumer brands such as Oxygen, Clean Eating, Yoga Journal, and Muscle and Performance.”

IDEA Chief Executive Peter Davis added “we’ve long admired AIM’s leadership in the consumer and B-to-B enthusiast space, and have talked for years about the best way to join forces and inspire the world to fitness together.”

Peter Davis will continue in a leadership role with AIM working with his team overseeing the integration of the companies.

The software and technology arm of IDEA (ClubConnect and CoursePlus) were not included in this transaction and will operate under the new brand, Inspire360.

Active Interest Media is one of the world’s largest enthusiast media companies, producing leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries.

For more information go to and

For information on the 2017 IDEA® World Convention click here for details in the Australasian Leisure Management industry Calendar.




16th June 2009 - YOGA ON THE RISE

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