AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Acquapole revitalises aquatic fitness operations
Since introducing the Acquapole® aqua fitness product into her classes at the Parafield Gardens Swim School in Adelaide in April 2014, Master Trainer Kym A’Court has seen a transformation of her facility and feels that the Australian and New Zealand markets needs to look to Europe and the USA where, as she explains, “people of all ages and fitness levels have already discovered and understand the enormous benefits of working out in the water.”
Recalling her introduction to the product, she states “two years ago, I was lucky enough to have the amazing Aqua Fitness product, Acquapole®, come into my life.
“After 17 years running a swimming centre and being involved in the swimming and aqua industry in Australia I had never seen such an innovative and exciting product.
“Aqua Aerobics in Australia seemed to be suspended in time with managers and owners of swimming facilities happy to continue doing what they had always done, resigned to the fact that this particular part of their business was always going to be the same group of regular seniors with their bubble caps attending one or two classes, week in and week out.
“However, we saw an area of our business that had room to improve, something we could grow, imaging that if we could change the demographic of our aqua classes: if the Mums and Dads attending our swim school with their children started booking into aqua classes; and if we changed the look, feel and perception of our aqua program, we could then and maximised the quiet times in our pool.”
Introducing 10 Acquapoles® at theParafield Gardens Swim School, in just six months A’Court had recovered their cost and needed to purchase another 10 to meet demand for the classes and we couldn’t meet the demand.
At the same time, A’Court changed the program name from Aqua Aerobics to Aqua Fitness, running 22 difference classes including Acquapole®, Acquapole Boxing Bag®, Aqua Zumba, Aqua Step, Aqua Cardio, Aqua Senior, Aqua Lite and Hydro Fit.
A’Court advises “our aqua profits went up, swim school Dads were attending Acquapole® Boxing Bag classes, swim school Mums and their friends were queuing up to join our Acquapole® classes, people were driving past other centres to come to our centre, aqua fitness suddenly became something everyone wanted to do.”
Thereafter, A’Court set out to further grow the aqua program with a plan to change the perception and demographic of aqua.
She adds “we re-marketed and re-imagined this part of our business and it worked.
“Yes, the initial investment cost seems high compared to buying 10 sets of aqua dumbbells, but there’s nothing quite like having a totally unique, fun, functional and diverse piece of equipment in your pool that appeals to such a wide market and gives your centre a return on your investment in under six months.”
A’Court recently visited Italy where Acquapole® was invented and is made and where she visited swimming centres, participating in their aqua fitness classes, meeting owners, managers and instructors and seeing, as she stated “first hand how much potential for growth in the aqua fitness market there is here in Australia.”
Looking to the future she concludes “Acquapole® is truly an amazing an innovative piece of aqua equipment.
“Just imagine if every centre in Australia had an Acquapole® in their centre and that people all over Australia were getting healthy and fitter by discovering the amazing benefits of aqua fitness.”
Acquapole® is constantly adding extra pieces to the original equipment making the continual growth and class options available to centres almost never ending.
Acquapole® is becoming a work station as centres can provide Acquapole® classes, Acquapole® Boxing Bag, Acquapole® Choreography, Acquapole® Postural (with Pilates elements) and, coming in 2017, Acquapole® Elastic Pole (elastics that attach to the pole).
A’Court will also be running a Level 1 Acquapole course during the ASCTA/Swim Australia Convention in April/May 2017.
Click here for event details for the ASCTA 2017 Convention in the Australasian Leisure Management industry Calendar.
To find out more about the Acquapole®, click here to contact Acquapole Australasia via their entry in the Australasian Leisure Management Supplier Directory.
1st December 2016 - WORLD’S FIRST SPEEDO FITNESS CLUB THRIVES AT SYDNEY’S BONDI BEACH
30th November 2016 - BOGA FITMAT OFFERS FLOATING FITNESS OPTIONS
20th August 2016 - 2017 ASCTA CONVENTION TO PLOT PATHS TO THE 2018 COMMONWEALTH GAMES
5th Febraury 2016 - ACQUAPOLE PRESENTS A NEW CHALLENGE IN AQUA FITNESS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
HYPOXI® is one of Europe’s most successful health and weight loss studio concepts. It’s the first weight loss technology to incorporate exercise with advanced vacuum and…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!