Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
accesso and Village Roadshow Theme Parks partnership to deliver enhanced guest experiences
Village Roadshow Theme Parks has announced a partnership with ticketing and queuing solutions provider the accesso Technology Group plc to deliver and enhanced guest experience at its Gold Coast attractions.
The partnership will see Australia’s largest theme park operator introduce the first holistic integration of the accesso queuing, ticketing, and guest experience management solutions tailored to the attractions industry.
Through this partnership, unveiled at the IAAPA Attractions Expo in Orlando in November, accesso® will bring its technology to Village Roadshow Theme Parks’ primary Gold Coast properties - Warner Bros. Movie World, Wet’n’Wild Gold Coast and Sea World - building on its history of delivering award-winning solutions that redefine the guest experience and drive revenue growth for more than 1,000 clients around the globe.
By integrating accesso Passport®, accesso LoQueueSM and The Experience Engine™ (TE2), technologies across three properties, Village Roadshow Theme Parks will set a new operational standard for the attractions industry, engaging with guests at every potential touchpoint and gathering critical data each step of the way - from the moment they decide to purchase a ticket, through their time onsite and once they’ve returned home.
This announcement marks the latest development in accesso and Village Roadshow Theme Parks’ relationship, following the installation of the accesso Passport product suite earlier this year at several of the operator’s Australian attractions.
Village Roadshow Theme Parks Chief Operating Officer, Bikash Randhawa stated “as Australia’s leading theme park operator, we are committed to seeking out new and innovative ways to drive revenue while delivering unforgettable experiences for our guests.
“We are thrilled to expand even further on our partnership with Accesso and look forward to benefiting from the implementation of its powerful, comprehensive range of solutions.”
The integration will allow Village Roadshow Theme Parks to drive revenue through the delivery of seamless mobile ticketing and eCommerce experiences; purchasing capability for retail and meals; and real-time, personalised communication during their visits.
It will also see visitors to the attractions benefit from the integration with access to hassle-free booking capabilities across all three properties and deeply personalised, immersive in-park experiences.
accesso Chief Executive Paul Noland stated “we are incredibly proud to expand our relationship with Village Roadshow Theme Parks and showcase the capabilities of our award-winning technology.
“In today’s technology-driven landscape, a new bar has been set for the guest experience and, through this integration, we are re-envisioning how operators can make lasting connections with guests.”
Images: Guest experiences with Batman at Warner Bros. Movie World (top) and with Teenage Mutant Ninja Turtles at Sea World (below).
15th December 2018 - Animal activists disrupt Sea World dolphin and seal shows
14th December 2018 - Sea World launches new attraction for peak summer season
13th December 2018 - Warner Bros. Movie World launches Aquaman exhibition
26th November 2018 - Village Roadshow Theme Parks launches Australian Outback Spectacular’s Heartland
14th November 2018 - Village Roadshow Theme Parks set to launch its biggest Summer Ever
12th October 2018 - Accesso to introduce ticket booking feature via Google Maps
19th September 2017 - Village Roadshow to install accesso Passport Ticketing Suite at key attractions
18th October 2016 - Wet’n'Wild Sydney to install accesso’s queuing solution technology
14th August 2015 - accesso agrees five year contract extension at Dreamworld
31st July 2015 - Accesso signs global deal with Merlin Entertainments
7th December 2012 - Lo-Q acquires leading US ticketing and e-commerce company accesso LLC
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!